As digital trends evolve, so must your approach to building and integrating digital customer experiences. Altimeter works with digital strategists to begin or advance digital transformation inside their organizations.
Altimeter’s Social Business Strategy offer gives organizations a three-year roadmap that is tied to specific business goals including objectives, initiatives, staffing, resources, and organizational plan. The work includes several stages that can be conducted individually or holistically depending on where your company is in the social business maturity cycle.
Social business represents a profound internal change that impacts organizational structures, roles, policies, processes, and decision-making. Altimeter Group’s Social Governance Strategy helps social strategists drive new efficiencies and overall social media effectiveness throughout the organization. We apply our research of best practices to design a governance roadmap that fits your business and goals.
Businesses are challenged to create an ever-increasing amount of content for use across channels, ranging from thought leadership to blogs, websites, social media and more. Companies struggle with resources, staffing, tools, process and above all, strategy. Altimeter helps marketers with create coherent, cohesive content strategies for paid, owned and earned media.
Social data are still largely isolated from business-critical enterprise data. This can yield isolated findings that lead to partially-informed decisions, internal discord, missed opportunities and lack of visibility. Altimeter's Social Data Intelligence (SDI) Roadmap helps companies use social signals and data to drive better business decisions.
Take a look at recent case studies from our strategy consulting engagements.