Social business represents a profound internal change that impacts organizational structures, roles, policies, processes, and decision-making. Even with the best social business strategy in place, organizations must prepare internally to govern social itself and among other digital channels -- and this is hard work. The strategists responsible for operationalizing social business must define clear decision-making, roles and processes.
How Altimeter Can Help
Altimeter Group’s Social Governance Strategy helps social strategists drive new efficiencies and overall social media effectiveness throughout the organization. We apply our research of best practices to design a governance roadmap that fits your business and goals. This process starts by interviewing key stakeholders to ensure our work aligns with your organization. A research-based diagnostic will measure your baseline governance state. We compare your organization's governance maturity among industry norms to understand your relative capabilities. We then work with you to develop a governance roadmap specific to your organization.
In addition to the Governance Roadmap, our Social Governance Strategy offering includes these modules to help operationalize your social business strategy:
Social Media Policy Assessment
Protect your company from the inherent risks of social media by having in place effective social media policy, for all employees, practitioners and leadership.
Social Education Audit
Evaluate current social media education programs against best practices research and get practical recommendations to close learning gaps and meet business goals.
Crisis Management Process & Playbook
Prepare to manage the unique nature of social media during a crisis to optimize your response and orchestrate with traditional PR channels.
Social Policy Employee Training
Prepare a social media employee policy course script that is aligned with both your internal employee policies and our best practices research to manage risk.
At the conclusion of this work, you will have a roadmap to execute governance in support of social business activity. The roadmap includes research-based advice such as: the most effective organizational model for your business; clear decision-making roles/responsibilities; identification of key policy/procedures needed; and identification of supporting infrastructure, such as training, tools and playbooks.
Our Social Business Governance work is grounded in our ongoing research. Here are just a few examples of our most recent related reports and webinars, and a case study.