How Altimeter Can Help: Services for Brands
Education Workshop: The Value of IoT for Consumer Brands
The challenge for many brands is making sense of IoT — what is it, what isn't it, and what is its true potential? Digital and brand strategists need to learn how, where, and when to apply IoT to their consumer-facing programs. The Education Workshop is a presentation or on-site workshop that helps arm strategists with new insights on customer-facing IoT, including Altimeter's research on five definitive use cases, case studies, and recommendations for how to assess the opportunities and get started.
Opportunity Assessment for Customer-Facing IoT
How can your brand create win-win value for your business and consumers alike? Start by retaining Altimeter for a research-based assessment of your opportunities in the customer-facing IoT landscape. Altimeter conducts a comprehensive analysis of competitors, innovators, and emerging best practices, then assesses your current strategic and organizational readiness against business objectives. We'll benchmark your current state now, then help you set goals to achieve milestones on your way to deploying a customer-facing IoT strategy.
Leadership Session: The Value of IoT for Consumer Brands
Change accelerates only once buy-in is earned at the top. To get that buy-in requires outside perspective and expertise to help leaders see the bigger picture. Altimeter Group assembles internal stakeholders to create alignment and support for IoT efforts. The Leadership Session is a presentation or on-site workshop that helps make the business case to leaders and executives.
How Altimeter Can Help: Services for Technology Companies
The Internet of Things is a complicated space for technology vendors. Altimeter's approach to IoT helps vendors think and communicate strategically and honestly as they approach this competitive and crowded market. Our services include:
Advisory for Technology Vendors
Applying sensors to customer experiences requires a new way of thinking about ‘digital’-- one that is inherently about the physical world. Drawing on her research on customer experience in the Internet of Things, industry analyst Jessica Groopman gives actionable advice to help you stay focused key business objectives and outcomes related to IoT.
Sample areas of advisory include:
Thought Leadership Marketing
Engage Altimeter Group analyst Jessica Groopman to leverage her research and industry influence in your own IoT-related marketing to customers and prospects. Thought leadership marketing activities include:
Learn more about working with Altimeter Group on Thought Leadership here.
Get up to speed on our latest thinking on IoT for brands.