I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: "Why Social Media Marketing Fails -- and What To Do About It". Peter organized the panel to discuss four topics: How can I get my culture to adapt? How can I make my campaigns work? What am I supposed to measure? Does social media even matter? I've included an audio podcast of the … [Read more...]
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Why Social Media Marketing Fails – Notes From Web 2.0 Expo panel
Filed Under: Advertising, Events, Marketing, Social networks Tagged With: charleneli, jowyang, peterkim, smfail, web2e
