This morning, following Buzzfeed’s Friday scoop about the introduction of an algorithmic timeline and hundreds of thousands of tweets from enraged and confused users, the company quietly announced a new feature. The headline, “Never miss important Tweets from people you follow,” is pretty clear about the tone they want to set: this is for you, and it’s going to make your Twitter life a lot better. But frankly the announcement feels rushed, squeezed as it is between the Buzzfeed scoop and earnings, which will be announced this afternoon.
As I wrote yesterday, there are a lot of implications to such a shift. I’m not going to repeat my points from yesterday’s post in detail, but here they are in summary form, updated with what we’re able to glean from the brief announcement. Here’s what brands need to know and consider, at least at first:
Implications for brands:
I’ll update this as more information becomes available. What do YOU think about this change?
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Co-written with: Susan Etlinger, Rebecca Lieb, Andrew Jones, Linda Saindon, Brian Solis, and Ed Terpening The not-so-long awaited Twitter S-1 is out and now the intense scrutiny begins.