Social TV: Solving for Synchronicity in an On-Demand Future

Source: TheVerge.com

Real-time content synchronization between offline and online media has become the darling of social TV, frequently serving as its very definition for companies looking to marry traditional and digital marketing experiences. Take Target, for example. Prior to the 2013 release of Justin Timberlake’s “The 20/20 Experience,” Target promoted the album synchronously on social, mobile, and TV. Its Facebook video post offered an exclusive pre-order of the album, and appeared simultaneously in fans’ news … [Read more...]

Twitter’s IPO: An Analysis of Opportunities And Threats

Twitter-IPO

Co-written with: Susan Etlinger, Rebecca Lieb, Andrew Jones, Linda Saindon, Brian Solis, and Ed Terpening The not-so-long awaited Twitter S-1 is out and now the intense scrutiny begins. At the heart of the analysis is what drives Twitter’s growth and value -- both today and in the future. As the last of the “Big Three” social networks (LinkedIn, Facebook, Twitter) to go public, retail investors’ interest in a Twitter filing will likely be intense. But while there is a lot of opportunity in … [Read more...]

Social Search: Customers Influence Search Results Over Brands

This post was collaboratively written (in real time) on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams.  Also, Facebook, offers up public status updates to be searched and served up to Microsoft's Bing. … [Read more...]

Skittles bravely lets social media take over the homepage, redefines branding

On Monday, Skittles changed it's home page over to emphasis social media, specifically a Twitter search for "skittles". I've included a screenshot of it (click on it to see it full size). The result: "#skittles" was the top trending topic on Twitter on Monday, and actually took Twitter down as the buzz spread. Skittles did a great job at dominating the Twitter conversation, especially for a candy. On Tuesday, the home page shifted to highlight Skittle's Facebook page. It will likely shift … [Read more...]

Celebrating birthdays in a networked world

This past Sunday was my birthday and I experienced part of it with my extended networks on places ranging from Facebook and Plaxo to Twitter (and now, my blog). I have to say, it was wonderful to get all of the well wishes. I absolutely enjoyed it, especially in the early morning hours before my husband and kids woke up. First, a bit of explanation. I publish my birthday date to my friends and contacts on Facebook (yes, my full birthday, I'm secure about my age, which is now 43) as well as on … [Read more...]

Super Bowl Twitter Chatter map from the New York Times

This is a very cool mashup application using time lapsed "tweets" created by the New York Times to track what was capturing the people's attention during the Super Bowl. The tweets are shown on a map of the US to show where they originated, and like a tag cloud, the size denotes how many people are tweeting those words. The NYTimes folks put together several fun cuts of the data. My favorites are below, but to really capture the coolness of this mashup, be sure to "play" each tweet stream. The … [Read more...]