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Salesforce Enhances Journey Builder Cloud Marketing Offering, with Susan Etlinger in eWeek

Altimeter Group

As quoted in eWeek:

Salesforce is bumping up the capabilities of its Journey Builder cloud marketing product with new features aimed at helping companies gain more insights about how their customers are interacting with them...

Susan Etlinger, an analyst with Altimeter Group, said that in the world of customer journey mapping, it can sometimes be open to question whether companies ultimately make correct inferences from the data they collect about their customers and their behaviors. "I actually think that the exercise of trying to figure out what a customer does on your Website is really important," she said. "It's important that companies like Salesforce are starting to build products around it. It still remains to be seen how it is working out."

Read the rest of this article on eWeek.