This year’s Altimeter Group Social Business benchmark research uncovered significant barriers strategists must solve to succeed. For the first time, we measured an important shift in priorities: going from scaling consumer engagement in social toward inward-facing initiatives, such as integrating social with digital, employee engagement and aligning it with enterprise content strategy.
This shift is a sign “social media” continues to mature toward “social business”, but we found a number of disconnects decelerating this change. This infographic shines a light on four of these that—if left unsolved—will prevent social business from reaching its potential.
Key findings from Altimeter’s latest benchmark study on social business
A new survey by Altimeter Group reveals just how concerned consumers are about connected devices accessing and utilizing their personal data.
Businesses may be seen as having a “successful” social strategy by virtue of citations in case studies and speaking at conferences. But, by far, the best metric of success is concrete examples of how the organization creates business value via social technologies across multiple departments and dimensions of their business.