strategy

Social Business vs. Social Media: Take Altimeter’s 2012 Survey

October 17, 2012 By Jaimy Szymanski 6 Comments

Businesses may be seen as having a “successful” social strategy by virtue of citations in case studies and speaking at conferences. But, by far, the best metric of success is concrete examples of how the organization creates business value via social technologies across multiple departments and dimensions of their business. In our upcoming research report, we will take a closer look at successful social business strategies that are clearly aligned with strategic business goals AND have … [Read more...]

Filed Under: Report, Research, Social, Strategy Tagged With: altimeter, briansolis, charleneli, report, social business, Social Media, strategy, survey

Report: How Corporations Should Prioritize Social Business Budgets

February 11, 2011 By Charlene Li 3 Comments

One question I frequently get is "How much should I be spending on social media?" The answer, of course, is it depends. This report looks at how 140 Social Strategists spent on social media in 2010 -- and their plans for 2011 (read report). From this deep data, my co-author, Jeremiah Owyang, and I, found that maturity levels are a key driver of social technology adoption, and hence, social spending. (Jeremiah also wrote a detailed post about the report). I *love* data, so this was a particular … [Read more...]

Filed Under: Uncategorized Tagged With: altimeter, budgets, charleneli, jowyang, social, socialmedia, spending, strategy

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Wed, May 29:Sponsored Webinar: Susan Etlinger "Enterprise Social Media: Money Pit Or Revenue Golden Ticket?" with Tracx (Register: http://at.tracx.com/altimeter-webinar)
Wed, May 29 10:00 am – 11:00 am: Webinar: "Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise," with Rebecca Lieb (Register at: https://cc.readytalk.com/r/u2y2ft2e9dew)
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Thu, Jun 13:Speech: "What the Collaborative Economy means for CPG and Retail.," Marketing to the Omni-Channel Shopper: Using Technology To Win Hearts, Steal Share & Build Brands in Redwood City, CA with Jeremiah Owyang (Register: http://bit.ly/mocs13)
Thu, Jun 20:Speech: "Converging Worlds: How Paid, Owned and Earned Media Work Together," Vocus Conference, 2013 in Washington, D.C. with Jeremiah Owyang (Register: www.vocus.com/conference)

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