Report: How Corporations Should Prioritize Social Business Budgets

One question I frequently get is "How much should I be spending on social media?" The answer, of course, is it depends. This report looks at how 140 Social Strategists spent on social media in 2010 -- and their plans for 2011 (read report). From this deep data, my co-author, Jeremiah Owyang, and I, found that maturity levels are a key driver of social technology adoption, and hence, social spending. (Jeremiah also wrote a detailed post about the report). I *love* data, so this was a particular … [Read more...]