New Research: Understanding the Digital Customer Experience Drives Investment in Digital Transformation

The Three Elements of Digital Transformation

“Digital transformation” isn’t a trendy moniker to signify an increase in technology investment. It’s a renewed focus on the customer and the human side of business. In Altimeter Group’s latest research, we uncovered that digital transformation is a re-alignment of, or new investment in, technology and business models with a pointed purpose: to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle. Understanding the digital customer experience … [Read more...]

Social Business vs. Social Media: Take Altimeter’s 2012 Survey

Social business success measures

Businesses may be seen as having a “successful” social strategy by virtue of citations in case studies and speaking at conferences. But, by far, the best metric of success is concrete examples of how the organization creates business value via social technologies across multiple departments and dimensions of their business. In our upcoming research report, we will take a closer look at successful social business strategies that are clearly aligned with strategic business goals AND have … [Read more...]

Report: Making The Business Case For Enterprise Social Networks

Making the Business Case for Enterprise Social Networks

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart … [Read more...]