Rebecca Lieb as quoted in Fox Business:
BuzzFeed is planning a major expansion fueled by a new $50 million investment from leading venture-capital firm Andreessen Horowitz...
Altimeter Group analyst Rebecca Lieb said she was surprised at the size of the round from Andreessen.
“It’s a lot of money, but they demonstrated that they can very effectively leverage online content both in a technological way and in terms of the quality of that content,” said Lieb. “In order to thrive, BuzzFeed has got to take its business model and its content beyond this viral social media model.”
Lieb applauded BuzzFeed's native advertising work, in which the company’s staff creates content for advertisers that mimics the site’s own viral lists and memes.
How much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it.
We recognize that existing RFP templates cannot be retrofitted to the task of soliciting content marketing solutions due to a number of specific challenges.
Lately I’ve been doing a ton of work around the content marketing vendor landscape: conducting research, as well as helping clients ascertain what their technology needs are and pinpoint the vendors that can solve their problems.
What’s a digital newsroom? Seems like such a simple question, until you start pondering the potential answers.
Michael Brenner has long been a recognized leader in content marketing in his role as VP marketing at SAP. Very recently, he joined content marketing technology vendor NewsCred to head strategy for that company…
Murky research collided with lazy journalism last week to create a torrent of #socialmedia + #advertising = #fail link bait.
It’s almost that time of year again: Altimeter’s analysts are mapping SXSW plans and schedules. Making the trip to Austin this year are Brian Solis, Susan Etlinger and Rebecca Lieb.