Lately, I can't stop collecting examples of how data and algorithms have infused our daily lives. But it's not just the ads we click on or the items we place in shopping carts. Today, data carries intimate information about our bodies, finances, friends, interests, politics, family histories and emotions.
Here are some examples from the past few weeks:
Taken collectively, these and other anecdotes illustrate just how pervasive--and intimate--data has become. But more than that, it shows how, without even realizing it, we are each creating a detailed and potentially permanent record of ourselves throughout our lifetimes (and beyond;) a data genome, so to speak.
Does that mean it will one day be possible--even common--to sequence virtually an entire life into a "digital blueprint?"
Before you go telling me I've been drinking too much coffee and watching too much Mr. Robot, Humans and Black Mirror (all true, I admit), consider this: we already have the precedent of a "customer profile"; it's just the extent of that profile--what can and cannot be included, and under what circumstances--that will require careful oversight and negotiation over the coming years.
William Gibson once said, "The future is already here; it's just not very evenly distributed."
I'd argue that--at least with respect to data--the future is distributing itself faster and faster these days. We're actually lucky to have lived vicariously through the assorted paranoid visions of Huxley, Orwell, Dick, Gibson and others.
How much further can we take the “customer profile?”
When it comes to consumer data use, communication isn’t just ethical, it’s an integral part of brand strategy.
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What both consumers and businesses can learn from the Ashley Madison cheating website data breach.
A new survey by Altimeter Group reveals just how concerned consumers are about connected devices accessing and utilizing their personal data.
The essential guidelines all businesses need to follow for the ethical collection, use and sale of data.
Was Twitter wrong for taking down “Politwoops?”
The Apple CEO delivered a scathing critique of companies misusing customer information.
If customer experience is based upon data, the first step is earning their trust.
A new law banning the collection of personal information in South Africa could influence legislation in other countries as well.
This year’s results have troubling implications for the technology industry.
A look at what we give up and gain when we allow our lives to be turned into sources for data.
This document is just a first step toward setting context for the many disruptions of ubiquitous and complex data, but it includes preliminary frameworks to help us examine these issues in more detail.
As part of our open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things.
How teens use social media and why it matters to you. Generation Z = (Today’s Teens, Preteens and Children)