As we are continually reminded, data is everywhere, but what are organizations actually doing with it? My new report, “The Data-Driven Business: How Industry Leaders Use Data to Create Value”, looks at how data, big or small, is informing and driving businesses, from a university hospital to a customer service software company to a world-famous rap artist.
* For operational improvements, cost reduction and risk mitigation;
* To better understand and market to customers, and serve them at relevant touch points; and
* Innovation, whether related to existing products and services or new ones based on the data itself.
The report is intended for business people who are interested in learning more about the impact of data proliferation and how it may be used to drive competitive advantage. It lays out the key use cases for data-driven value creation, presents examples of organizations that are using data creatively and effectively, outlines the most pressing issues and opportunities, and presents best practices that show how data strategy can transform organizations.
Case studies include:
Zendesk: Optimizing the business with data
Ice Cube and Fame House: Using data to build digital engagement
University of Iowa and DELL: Transforming patient care with data
What’s next? Making it all easier. Says Rory O’Driscoll of Scale Venture Partners, “In the next generation, we will have even more data. Value will be created by software companies taking the complexity out for the customer.”
As always, I’m extremely grateful for the participation and support from everyone who contributed to this report. Thank you all so much for your time and insights.
You can also CLICK HERE to register for a webinar on Tuesday March 8, 2016 where I'll discuss the findings from the report in more detail.
The latest research report from Susan Etlinger shows how brands must look at their data not only as a technology issue, but as a strategic asset to be used for competitive advantage.
Analyst Susan Etlinger outlines her research agenda and areas of coverage for 2016.
Susan Etlinger’s thoughts on the recent TED@IBM event on data.
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How much further can we take the “customer profile?”
When it comes to consumer data use, communication isn’t just ethical, it’s an integral part of brand strategy.
How every company should evaluate itself against consumer privacy concerns.
What both consumers and businesses can learn from the Ashley Madison cheating website data breach.
A new survey by Altimeter Group reveals just how concerned consumers are about connected devices accessing and utilizing their personal data.
The essential guidelines all businesses need to follow for the ethical collection, use and sale of data.
Was Twitter wrong for taking down “Politwoops?”
The Apple CEO delivered a scathing critique of companies misusing customer information.
If customer experience is based upon data, the first step is earning their trust.
A new law banning the collection of personal information in South Africa could influence legislation in other countries as well.
This year’s results have troubling implications for the technology industry.
A look at what we give up and gain when we allow our lives to be turned into sources for data.
This document is just a first step toward setting context for the many disruptions of ubiquitous and complex data, but it includes preliminary frameworks to help us examine these issues in more detail.
As part of our open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things.
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