2014 Trends: Organizing Around the Social Customer

Customer attention will continue to fragment in 2014, making it harder than ever for brands to engage with customers. But it will also be the year in which brands capitalize on a largely untapped opportunity presented by social media—applying social signals to enhance targeting and personalization in existing customer engagement channels such as email and advertising. Here are six trends that relate to this theme: 1. The promise of Social CRM will finally be fulfilled. Social Media Management … [Read more...]