How should businesses approach the Internet of Things? This is a complex question that many companies are grappling to assess and apply to their unique models, markets, and customer bases. To aid forward-thinking companies, Altimeter takes a fundamentally different approach -- a human approach -- to this question.
As the hype of IoT explodes, we help companies stay rooted in core business objectives and brand elements, while facilitating innovative frameworks for applying IoT to ‘future’ customer experience strategy.
We have services for both brands and technology vendors that want to better understand and leverage IoT. For brands, we offer education workshops and opportunity assessments. For technology vendors, we have thought leadership and marketing services, as well as ongoing or ad hoc advisory services that help companies think and communicate strategically and honestly as they approach IoT.
Learn more about our services related to customer experience and IoT here. Whether for services or research, don’t hesitate to reach out. We’re always looking to collaborate as we continue to help companies navigate the uncharted waters of disruption.
How to start crafting optimal customer experiences in the Internet of Things.
The three key benefits sensors can offer retailers for using IoT to drive loyalty.
The impact of IBM’s partnership with the Weather Company and its mammoth investment in IoT.
A look at the growth of Beacon devices and their impact on consumers.
Five definitive use cases illustrating how companies can use sensors to enhance customer experience.
Why won’t Apple focus on the actual use cases for Apple Watch instead of how it looks?
The reasons you need to attend Internet of Things World.
How companies can use the Internet of Things to create experiences that benefit both the brand and its customers.
The implications of the Internet of Things is so much more than the immediate value of a shiny gadget that connects to the Internet.
A look at what we give up and gain when we allow our lives to be turned into sources for data.
Successful IoT strategies the consumer product world can learn from B2B enteprises.
Microsoft’s cool new gadget could be a powerful tool in the hands of a business.
CES 2015 showed that companies are building too many devices, and not focusing enough on the the value they can provide through connectivity.
There is an elephant in the room when it comes to the Internet of Things. There is a critical element inherent to just about any IoT application that hardly ever sees the light of day in industry coverage of the topic.
For most of digital marketing’s relatively short history, personalization has been the ne plus ultra of sophisticated marketing.
As part of our open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things.
Your refrigerator has a message for you — and no, it’s not that you need more orange juice– it’s an ad for belly fat pills. Thanks, Refrigerator. This post was originally posted on Wearable World News. The original can be found here.
At the most basic level, the Internet of Things (IoT) is connectivity between people, processes and things. While this is as vast as it sounds — spanning all industries, the enterprise, and consumers — one of the central-most challenges facing…