In this one hour webinar, Jessica Groopman and Charlene Li help brands make sense of IoT — what it is, and how, where, and when to apply IoT to consumer-facing programs. The presentation includes practical ways brands can evaluate the opportunity and how to get started.
For a comprehensive, in-depth look at how brands can get started in the world of IoT, download Altimeter Group's free report.
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How to start crafting optimal customer experiences in the Internet of Things.
The three key benefits sensors can offer retailers for using IoT to drive loyalty.
The impact of IBM’s partnership with the Weather Company and its mammoth investment in IoT.
A look at the growth of Beacon devices and their impact on consumers.
Five definitive use cases illustrating how companies can use sensors to enhance customer experience.
Why won’t Apple focus on the actual use cases for Apple Watch instead of how it looks?
The reasons you need to attend Internet of Things World.
How companies can use the Internet of Things to create experiences that benefit both the brand and its customers.
The implications of the Internet of Things is so much more than the immediate value of a shiny gadget that connects to the Internet.
A look at what we give up and gain when we allow our lives to be turned into sources for data.
Successful IoT strategies the consumer product world can learn from B2B enteprises.
Microsoft’s cool new gadget could be a powerful tool in the hands of a business.
CES 2015 showed that companies are building too many devices, and not focusing enough on the the value they can provide through connectivity.
There is an elephant in the room when it comes to the Internet of Things. There is a critical element inherent to just about any IoT application that hardly ever sees the light of day in industry coverage of the topic.
For most of digital marketing’s relatively short history, personalization has been the ne plus ultra of sophisticated marketing.
As part of our open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things.
Your refrigerator has a message for you — and no, it’s not that you need more orange juice– it’s an ad for belly fat pills. Thanks, Refrigerator. This post was originally posted on Wearable World News. The original can be found here.
At the most basic level, the Internet of Things (IoT) is connectivity between people, processes and things. While this is as vast as it sounds — spanning all industries, the enterprise, and consumers — one of the central-most challenges facing…