The digitalization of our physical world—what many are now calling the ‘Internet of Things’—is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and trackable. The full implications of ubiquitous connectivity can’t be fully understood or foreseen-- by the industry driving it, never mind the end users assumed to adopt it.
Altimeter Group conducted a survey of 2,062 American consumers to ascertain consumer perceptions of privacy around the Internet of Things. This report summarizes findings and insights from this data in an effort to address the unprecedented implication and challenge of the Internet of Things: privacy.
Consumers are decidedly anxious about the use and sales of their data, especially in physical environments; At least half of consumers surveyed express extreme discomfort with the use and sale of their data across all realms, from their bodies to public spaces, and everywhere in between. Our research finds a massive gulf between consumer awareness and industry practices when it comes to privacy, one which businesses that wish to effectively apply sensors to their consumer-facing programs must address immediately.
The findings of this study reveal more than a concerned citizenry, they reveal tremendous opportunities for companies to foster more trusted customer relationships. Readers of this report will access numerous data charts, findings and analysis of our survey, as well five ways to begin communicating with and engaging consumers more effectively about the use of their data.
Finally, the impact of the Internet of Things of customer experience, as well as our understanding of privacy, consent, value exchange, and our relationship with technology in this new realm are an ongoing source of inspiration and imperative for continued research for me. I invite your feedback, insights, and collaboration as we all work to better understand, define, and harness for good, a world of ubiquitous connectivity.
A new survey by Altimeter Group reveals just how concerned consumers are about connected devices accessing and utilizing their personal data.
How to start crafting optimal customer experiences in the Internet of Things.
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The impact of IBM’s partnership with the Weather Company and its mammoth investment in IoT.
A look at the growth of Beacon devices and their impact on consumers.
Five definitive use cases illustrating how companies can use sensors to enhance customer experience.
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The reasons you need to attend Internet of Things World.
How companies can use the Internet of Things to create experiences that benefit both the brand and its customers.
The implications of the Internet of Things is so much more than the immediate value of a shiny gadget that connects to the Internet.
A look at what we give up and gain when we allow our lives to be turned into sources for data.
Successful IoT strategies the consumer product world can learn from B2B enteprises.
Microsoft’s cool new gadget could be a powerful tool in the hands of a business.
CES 2015 showed that companies are building too many devices, and not focusing enough on the the value they can provide through connectivity.
There is an elephant in the room when it comes to the Internet of Things. There is a critical element inherent to just about any IoT application that hardly ever sees the light of day in industry coverage of the topic.
For most of digital marketing’s relatively short history, personalization has been the ne plus ultra of sophisticated marketing.
As part of our open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things.
Your refrigerator has a message for you — and no, it’s not that you need more orange juice– it’s an ad for belly fat pills. Thanks, Refrigerator. This post was originally posted on Wearable World News. The original can be found here.
At the most basic level, the Internet of Things (IoT) is connectivity between people, processes and things. While this is as vast as it sounds — spanning all industries, the enterprise, and consumers — one of the central-most challenges facing…