How should businesses approach the Internet of Things? This is a complex question that many companies are grappling to assess and apply to their unique models, markets, and customer bases. To aid forward-thinking companies, Altimeter takes a fundamentally different approach -- a human approach -- to this question.
As the hype of IoT explodes, we help companies stay rooted in core business objectives and brand elements, while facilitating innovative frameworks for applying IoT to ‘future’ customer experience strategy.
We have services for both brands and technology vendors that want to better understand and leverage IoT. For brands, we offer education workshops and opportunity assessments. For technology vendors, we have thought leadership and marketing services, as well as ongoing or ad hoc advisory services that help companies think and communicate strategically and honestly as they approach IoT.
Learn more about our services related to customer experience and IoT here. Whether for services or research, don’t hesitate to reach out. We’re always looking to collaborate as we continue to help companies navigate the uncharted waters of disruption.
The concept of using game mechanics to achieve desired outcomes may not be new, but to many brands, the use of gamification across the enterprise to drive business value is gaining speed. In our latest research, Altimeter has found that gamification is quickly evolving to become an important component in many organizations’ internal and external […]
This report defines the Collaborative Economy, looks at companies that are already moving into this space, and provides a framework, the Collaborative Economy Value Chain, which companies can use to help rethink their business models.