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I’d like to offer a special welcome to those visiting from the CX Network. We’re all part of a dedicated community that is driving the future of customer experience. I wanted to personally share my latest research on “The State of Digital Transformation” with you. The report looks at digital investments and change through a CX lens.
Please click here to download your copy.
Highlights from the report:
CX remains the top driver of digital transformation, but IT and marketing still in influence technology investments (even without fully understanding customer behaviors and expectations).
Fifty- five percent of those responsible for digital transformation cite “evolving customer behaviors and preferences” as their primary catalyst.
Only half (54%) of survey respondents have completely mapped out the customer journey within the last year or are in the process of doing so.
A mere 20% of digital transformation leaders are studying the mobile customer journey and/or designing for real-time “micro moments” in addition to customer journey work.
The top three digital transformation initiatives at organizations today are accelerating innovation (81%); modernized IT infrastructure with increased agility, flexibility, management, and security (80%); and improving operational agility to more rapidly adapt to change (79%).
Don’t assume that customer experience starts with the marketing department
Altimeter publishes the first complete maturity model for companies undergoing a digital transformation.
Altimeter’s new roadmap for how companies can create and implement a unified content strategy for the entire organization.
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A new research brief from Brian Solis talks about how digital strategists can succeed by taking an “OPPOSITE” approach to business as usual.
Charlene Li takes a look at what areas of digital transformation companies should invest in as the year begins.
The new areas of focus for Altimeter’s research team in the New Year.
A new book by Altimeter’s Brian Solis underscores the importance of great design and empathy in creating lasting customer experiences.
A new Altimeter report gives companies a roadmap for unifying their teams and technologies around building a unified customer experience across all brand interactions.
Altimeter’s latest benchmark study on how companies are using social media to further their business results.
Brian Solis speaks with Entrepreneur Magazine’s Jason Ankeny on the future of business.
I recently partnered with Genesys to explore the state and future of customer experience (CX).
When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report.
Employees are disengaged at work, and organizations have been exploring how social and digital technologies can address this problem.
Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it.
As we didn’t have time to answer all viewer questions after the 2014 State of Digital Transformation webinar, we’ve included our responses to the top inquiries here.
Altimeter’s recent research for its report, The 2014 State of Digital Transformation, uncovered that investing in new digital technologies (social, mobile, big data, cloud, etc.) doesn’t always equate to uniting those efforts around a common vision supported by an updated, integrated infrastructure.
In this one-hour webinar, Brian Solis shares research on how businesses explore digital transformation, including results from a 2014 survey of leading digital strategists.
Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future.
I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement?
Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital appendages, we focus on small screens throughout our day, every day and in all we do.
Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.
Silicon Valley is more than a place, it’s a movement. While many debate where the “next” Silicon Valley will gain prominence, the point that many onlookers miss is that innovation is at the heart of the crusade.
Thank you to everyone who joined us for Tuesday’s webinar on Digital Transformation. We had an excellent turnout from around the globe and received a lot of great questions throughout Brian’s presentation.
“Digital transformation” isn’t a trendy moniker to signify an increase in technology investment. It’s a renewed focus on the customer and the human side of business.