Today, a digital strategy is essential to brand relevance. Consumer adoption of digital is changing norms in communication, commerce, personal relationships—you name it. These changes create new risks and opportunities for brands to maintain and grow relationships with their customers across a growing myriad of devices and platforms. They also necessitate the need for digital strategy to be a team sport, in support of the shared customer journey. Digital silos by platform (mobile, social, web, IoT) or department aren’t sustainable in a world where connected consumers will follow their own path and switch between devices and digital tools that best suit the circumstances of their hectic day.
While much has been written about the digital transformation of business, we’ve seen little practical guidance on how to actually create strategy. To do that, we interviewed leading brand digital strategists and vendors to uncover the commonalities and divergent paths they take. We’ve taken a pragmatic approach to digital strategy by defining seven phases of work and the key activities and questions strategy must address in each of them. In our view, the best strategy answers the right questions. So this report—in the spirit of pragmatism—lists questions every holistic, brand-wide strategy should answer, along with insights from the strategists who generously shared their perspective.
Don’t assume that customer experience starts with the marketing department
Altimeter publishes the first complete maturity model for companies undergoing a digital transformation.
Altimeter’s new roadmap for how companies can create and implement a unified content strategy for the entire organization.
The latest research report from Susan Etlinger shows how brands must look at their data not only as a technology issue, but as a strategic asset to be used for competitive advantage.
A new research brief from Brian Solis talks about how digital strategists can succeed by taking an “OPPOSITE” approach to business as usual.
Charlene Li takes a look at what areas of digital transformation companies should invest in as the year begins.
The new areas of focus for Altimeter’s research team in the New Year.
A new book by Altimeter’s Brian Solis underscores the importance of great design and empathy in creating lasting customer experiences.
A new Altimeter report gives companies a roadmap for unifying their teams and technologies around building a unified customer experience across all brand interactions.
Altimeter’s latest benchmark study on how companies are using social media to further their business results.
Brian Solis speaks with Entrepreneur Magazine’s Jason Ankeny on the future of business.
I recently partnered with Genesys to explore the state and future of customer experience (CX).
When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report.
Employees are disengaged at work, and organizations have been exploring how social and digital technologies can address this problem.
Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it.
As we didn’t have time to answer all viewer questions after the 2014 State of Digital Transformation webinar, we’ve included our responses to the top inquiries here.
Altimeter’s recent research for its report, The 2014 State of Digital Transformation, uncovered that investing in new digital technologies (social, mobile, big data, cloud, etc.) doesn’t always equate to uniting those efforts around a common vision supported by an updated, integrated infrastructure.
In this one-hour webinar, Brian Solis shares research on how businesses explore digital transformation, including results from a 2014 survey of leading digital strategists.
Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future.
I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement?
Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital appendages, we focus on small screens throughout our day, every day and in all we do.
Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.
Silicon Valley is more than a place, it’s a movement. While many debate where the “next” Silicon Valley will gain prominence, the point that many onlookers miss is that innovation is at the heart of the crusade.
Thank you to everyone who joined us for Tuesday’s webinar on Digital Transformation. We had an excellent turnout from around the globe and received a lot of great questions throughout Brian’s presentation.
“Digital transformation” isn’t a trendy moniker to signify an increase in technology investment. It’s a renewed focus on the customer and the human side of business.