In this one hour webinar, Jessica Groopman and Charlene Li help brands make sense of IoT — what it is, and how, where, and when to apply IoT to consumer-facing programs. The presentation includes practical ways brands can evaluate the opportunity and how to get started.
For a comprehensive, in-depth look at how brands can get started in the world of IoT, download Altimeter Group's free report.
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Watch the 1-hour webinar on-demand:
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How to start crafting optimal customer experiences in the Internet of Things.
Oracle announces long-awaited web, data, and commerce integrations for its Marketing Cloud, highlighting its big ambitions for a unified offering of all its enterprise platforms.
I recently partnered with Genesys to explore the state and future of customer experience (CX).
How companies can use the Internet of Things to create experiences that benefit both the brand and its customers.
Customer experience is meant to be evocative, not reactive, and the current state of call centers isn’t helping.
A new startup called Locket is revolutionizing the way we use our mobile lock screens by turning it into a content and messaging playground.
The digital trends and practices that require the most attention from business executives this year.
We answer all the questions we couldn’t get to during our webinar on the mobile-only customer experience.
In this 1-hour webinar, join Jaimy Szymanski and Brian Solis for a discussion on how organizations can approach mobile design strategy through the lens of an evolving connected customer.
The inevitability of a mobile-only customer experience will have a big impact on how brands create and deliver content.
Why it’s not enough to simple be present on every digital channel
The essential steps you need to take to start building your customers’ mobile experiences.
Consumers will soon demand mobile-only experiences from the brands that engage them. Our report identifies the steps companies can take to start thriving in this new reality.
As we didn’t have time to answer all viewer questions after the 2014 State of Digital Transformation webinar, we’ve included our responses to the top inquiries here.
Altimeter’s recent research for its report, The 2014 State of Digital Transformation, uncovered that investing in new digital technologies (social, mobile, big data, cloud, etc.) doesn’t always equate to uniting those efforts around a common vision supported by an updated, integrated infrastructure.
As part of our open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things.
Thank you to everyone who joined us for Tuesday’s webinar on Digital Transformation. We had an excellent turnout from around the globe and received a lot of great questions throughout Brian’s presentation.
“Digital transformation” isn’t a trendy moniker to signify an increase in technology investment. It’s a renewed focus on the customer and the human side of business.