Branded content is no longer just a marketing tactic, but a strategic tool that aids companies in delivering a great customer experience.
Hundreds of tools now claim to be the best-in-breed enterprise solutions for content creation, curation, management, delivery, and measurement. As a result, choosing the right software becomes an arduous and contentious process, Just take a look at Scott Brinker's most recent snapshot of the marketing tech landscape. All the tools in red are in some way related to the production, delivery and measurement of branded content.
Our latest research report will help you navigate this intimidating landscape of content tools by creating clarity around your strategy, identifying gaps and requirements in your content operations, and providing a framework for rating tools that make the final cut.
Follow these steps to eliminate vendor options at every stage, making the final selection process far easier. This will ensure you choose software that will successfully execute your chosen content strategy and help your company stay relevant by attaining the highest levels of digital maturity.
Altimeter’s guide to navigating the marketing technology landscape and building a stack that can implement a unified content strategy.
Our new research report, The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions, published today to help marketers navigate the tangled and complex content marketing software landscape.