Social TV: Solving for Synchronicity in an On-Demand Future

Source: TheVerge.com

Real-time content synchronization between offline and online media has become the darling of social TV, frequently serving as its very definition for companies looking to marry traditional and digital marketing experiences. Take Target, for example. Prior to the 2013 release of Justin Timberlake’s “The 20/20 Experience,” Target promoted the album synchronously on social, mobile, and TV. Its Facebook video post offered an exclusive pre-order of the album, and appeared simultaneously in fans’ news … [Read more...]

Content Curation: Truths, Threats, Motivations and Opportunities

Curation applications on iTunes.

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski’s blog. Follow her on Twitter here. Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us. Take a look at your Facebook timeline, Twitter stream and blog. How many of your last 20 posts were 100 percent original content? What percentage was repurposed from somewhere else online? How many … [Read more...]

Content Marketing: What’s the Impact on the Advertising Ecosytem?

Content Marketing by Rebecca Lieb

It's always a strangely climactic and at the same time anticlimactic moment when a book you write finally publishes. After months of writing, editing and corrections, you wait. And wait. One night, you return home to find a box on the doorstep. Suddenly, you're savoring that long-anticipated moment of holding the book in your hands. That how it transpired with my first book, and the moment was repeated yesterday when Content Marketing appeared at the door. It felt  a bit like an ending, but … [Read more...]

Future of Media: Altimeter Group Pilot Event

Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What's the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren't ads content, too? Last week, a group of advertisers and marketers from all sides of the equation (tech, buy-side, media and agency) got together at the Hangar to discuss these and other very topical issues … [Read more...]