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Would you invite 16 bloggers to spend 24 hours with your company? The Navy did.

June 14, 2009 By 10 Comments

(I previously wrote an intro and link post about the bloggers who went on the USS Nimitz.) When the Navy issued the invitation for 16 bloggers to spend a day on the USS Nimitz, I thought there had to be string attached, or that the Navy wanted to use us bloggers as propaganda spreaders. But hey, I'm used to people pitching me and trusted myself to be able to figure out the real story behind the Navy "story". But surprisingly, there were no pre-conditions, no restrictions on access other than … [Read more...]

Filed Under: Blogs, Enterprise, Social, Technololgy Tagged With: , , , , , ,

Nimitz Blogger Embark: Intro & Links

June 14, 2009 By 4 Comments

At the end of May, I joined 15 other bloggers for a trip on the aircraft carrier, the USS Nimitz which was about 80 miles off the coast of San Diego. Which meant that we had to fly on and off the carrier. And yes, it was a pretty amazing to experience to get caught by a wire and catapulted off the carrier. But my longest lasting memories will be of the amazing people I met. I will be writing a few additional posts with more details, but below is a quick overview as well as links to the content … [Read more...]

Filed Under: Uncategorized Tagged With: , , ,

Microsoft Bing’s focus on decisions is smart — but not a Google killer

May 29, 2009 By 7 Comments

Apologies for the long title, but I wanted to get one thing across before diving into my review of Microsoft's new search engine Bing. (The site was announced on Thursday at the All Things Digital conference and will be available June 3rd. I was given a pre-launch briefing and have had access to a preview site.) Bing is not a Google killer. But that isn't necessarily a bad thing, and in fact, I think Microsoft is taking a pretty darn smart move by focusing on being a "decision engine". Here's … [Read more...]

Filed Under: Advertising, Search Tagged With: , , , ,

Why Social Media Marketing Fails – Notes From Web 2.0 Expo panel

April 2, 2009 By 9 Comments

I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: "Why Social Media Marketing Fails -- and What To Do About It". Peter organized the panel to discuss four topics: How can I get my culture to adapt? How can I make my campaigns work? What am I supposed to measure? Does social media even matter? I've included an audio podcast of the … [Read more...]

Filed Under: Advertising, Events, Marketing, Social networks Tagged With: , , , ,

Bloggers On the USS Nimitz

March 26, 2009 By 13 Comments

I was recently invited to participate in a Blogger Embark to visit and spend the night on the USS Nimitz off the California coast along with a dozen or so other bloggers at the end of May. When I got the invite, I just about fell out of my seat -- my first thought was COOL. But very quickly, my second thought was whether it made sense for me to go. As you can imagine, the military isn't something I write about, and clearly, the Navy PR team is hoping to get some good coverage out of it. … [Read more...]

Filed Under: Blogs, Serendipity, Twitter Tagged With: , , , , , ,

International Editions of Groundswell Book

March 25, 2009 By 1 Comment

Every few weeks I get a package from the Harvard Business Press, the publishers of "Groundswell". Inside are usually two Groundswell books, translated and printed in another language. I thought I'd share some of the cover images with you, where they are available, and updates on when other editions will be published. I'll update this page as more information becomes available Why are the covers and even the titles different? The publisher in each country decides what works best for each market. … [Read more...]

Filed Under: Books, Shameless plug Tagged With: , , ,

Skittles bravely lets social media take over the homepage, redefines branding

March 4, 2009 By 12 Comments

On Monday, Skittles changed it's home page over to emphasis social media, specifically a Twitter search for "skittles". I've included a screenshot of it (click on it to see it full size). The result: "#skittles" was the top trending topic on Twitter on Monday, and actually took Twitter down as the buzz spread. Skittles did a great job at dominating the Twitter conversation, especially for a candy. On Tuesday, the home page shifted to highlight Skittle's Facebook page. It will likely shift … [Read more...]

Filed Under: Blogs, Consumers, Marketing, Social networks, Twitter Tagged With: , , , , , ,

Celebrating birthdays in a networked world

February 25, 2009 By 1 Comment

This past Sunday was my birthday and I experienced part of it with my extended networks on places ranging from Facebook and Plaxo to Twitter (and now, my blog). I have to say, it was wonderful to get all of the well wishes. I absolutely enjoyed it, especially in the early morning hours before my husband and kids woke up. First, a bit of explanation. I publish my birthday date to my friends and contacts on Facebook (yes, my full birthday, I'm secure about my age, which is now 43) as well as on … [Read more...]

Filed Under: Serendipity, Social networks Tagged With: , , , , ,

Super Bowl Twitter Chatter map from the New York Times

February 2, 2009 By 10 Comments

This is a very cool mashup application using time lapsed "tweets" created by the New York Times to track what was capturing the people's attention during the Super Bowl. The tweets are shown on a map of the US to show where they originated, and like a tag cloud, the size denotes how many people are tweeting those words. The NYTimes folks put together several fun cuts of the data. My favorites are below, but to really capture the coolness of this mashup, be sure to "play" each tweet stream. The … [Read more...]

Filed Under: Blogs, Media, Social networks, Technololgy Tagged With: , , , , , ,
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