Social Search: Customers Influence Search Results Over Brands

This post was collaboratively written (in real time) on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams.  Also, Facebook, offers up public status updates to be searched and served up to Microsoft's Bing. … [Read more...]

Revealing Google’s Stealth Social Network Play

This post was collaboratively written on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technology at the Altimeter Group. Google has quietly been launching a social network right under our own chins.  No, it's not about Google extending Orkut, a social networking platform they developed a few years ago, or growing Google groups, or even launching their own … [Read more...]

Would you invite 16 bloggers to spend 24 hours with your company? The Navy did.

(I previously wrote an intro and link post about the bloggers who went on the USS Nimitz.) When the Navy issued the invitation for 16 bloggers to spend a day on the USS Nimitz, I thought there had to be string attached, or that the Navy wanted to use us bloggers as propaganda spreaders. But hey, I'm used to people pitching me and trusted myself to be able to figure out the real story behind the Navy "story". But surprisingly, there were no pre-conditions, no restrictions on access other than … [Read more...]

Nimitz Blogger Embark: Intro & Links

At the end of May, I joined 15 other bloggers for a trip on the aircraft carrier, the USS Nimitz which was about 80 miles off the coast of San Diego. Which meant that we had to fly on and off the carrier. And yes, it was a pretty amazing to experience to get caught by a wire and catapulted off the carrier. But my longest lasting memories will be of the amazing people I met. I will be writing a few additional posts with more details, but below is a quick overview as well as links to the content … [Read more...]

Microsoft Bing’s focus on decisions is smart — but not a Google killer

Apologies for the long title, but I wanted to get one thing across before diving into my review of Microsoft's new search engine Bing. (The site was announced on Thursday at the All Things Digital conference and will be available June 3rd. I was given a pre-launch briefing and have had access to a preview site.) Bing is not a Google killer. But that isn't necessarily a bad thing, and in fact, I think Microsoft is taking a pretty darn smart move by focusing on being a "decision engine". Here's … [Read more...]

Why Social Media Marketing Fails – Notes From Web 2.0 Expo panel

I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: "Why Social Media Marketing Fails -- and What To Do About It". Peter organized the panel to discuss four topics: How can I get my culture to adapt? How can I make my campaigns work? What am I supposed to measure? Does social media even matter? I've included an audio podcast of the … [Read more...]

Bloggers On the USS Nimitz

I was recently invited to participate in a Blogger Embark to visit and spend the night on the USS Nimitz off the California coast along with a dozen or so other bloggers at the end of May. When I got the invite, I just about fell out of my seat -- my first thought was COOL. But very quickly, my second thought was whether it made sense for me to go. As you can imagine, the military isn't something I write about, and clearly, the Navy PR team is hoping to get some good coverage out of it. … [Read more...]

International Editions of Groundswell Book

Every few weeks I get a package from the Harvard Business Press, the publishers of "Groundswell". Inside are usually two Groundswell books, translated and printed in another language. I thought I'd share some of the cover images with you, where they are available, and updates on when other editions will be published. I'll update this page as more information becomes available Why are the covers and even the titles different? The publisher in each country decides what works best for each market. … [Read more...]

Skittles bravely lets social media take over the homepage, redefines branding

On Monday, Skittles changed it's home page over to emphasis social media, specifically a Twitter search for "skittles". I've included a screenshot of it (click on it to see it full size). The result: "#skittles" was the top trending topic on Twitter on Monday, and actually took Twitter down as the buzz spread. Skittles did a great job at dominating the Twitter conversation, especially for a candy. On Tuesday, the home page shifted to highlight Skittle's Facebook page. It will likely shift … [Read more...]