Social Business vs. Social Media: Take Altimeter’s 2012 Survey

Social business success measures

Businesses may be seen as having a “successful” social strategy by virtue of citations in case studies and speaking at conferences. But, by far, the best metric of success is concrete examples of how the organization creates business value via social technologies across multiple departments and dimensions of their business. In our upcoming research report, we will take a closer look at successful social business strategies that are clearly aligned with strategic business goals AND have … [Read more...]

Report: Making The Business Case For Enterprise Social Networks

Making the Business Case for Enterprise Social Networks

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart … [Read more...]

Jerry Yang’s departure signals a New Day for Yahoo!, the passing of an era for Tech

My first reaction to the news that Jerry Yang is leaving Yahoo! was that this was the passing of an era. I first met Jerry in 1994 when he was still a PhD student at Stanford, before he and David Filo left to run Yahoo! full time. Through bubbles and two economic downturns, Jerry has always been omnipresent in Silicon Valley. But all good things come to pass. With the arrival of Scott Thompson as the new CEO of Yahoo!, it makes sense that Scott be given a clean slate upon which to write … [Read more...]

Complete a Survey on Enterprise Social Networking

I'm working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case for Enterprise Social Networking” and looks at how technology platforms like Chatter, Jive, and Yammer are being used within organizations. Request: Please contribute to Altimeter's Open Research by taking this survey. You can sign up at the end to have the report emailed to you when the report goes live. Spread the word on … [Read more...]

Altimeter Group is “Open” and growing

I've spent the past week holed up with the Altimeter Group team in San Mateo doing the things that all companies need to do every once in a while -- take time off from the everyday to assess where you are and plan for the future. Team members flew in from the East Coat and we all gathered together to build the foundation together. We’ve been in business as a firm for almost two years and have experienced tremendous growth – and also a great deal of growing pains. I thought I’d share a … [Read more...]

Report: How Corporations Should Prioritize Social Business Budgets

One question I frequently get is "How much should I be spending on social media?" The answer, of course, is it depends. This report looks at how 140 Social Strategists spent on social media in 2010 -- and their plans for 2011 (read report). From this deep data, my co-author, Jeremiah Owyang, and I, found that maturity levels are a key driver of social technology adoption, and hence, social spending. (Jeremiah also wrote a detailed post about the report). I *love* data, so this was a particular … [Read more...]

Open Leadership Awards Update

by Charlene Li I’m very excited to announce that we have selected the winners for our first annual Open Leadership awards. We’ll be announcing the winners at our Rise of Social Commerce event on October 6 at 5pm Pacific, so stay tuned! You'll be able to follow the award ceremony and conference online at UStream. All entrants have now been notified, so if you have not yet heard from us, we encourage you to submit again next year; we’re sure that there will be some incredible innovations … [Read more...]

Meet Charlene Li Aug. 18th at Clearvale SecondFloor Speaker Series

by Charlene Li Please join me for an evening discussion at the Clearvale SecondFloor speaker series on Wednesday, August 18th at 5pm in Redwood City, CA. I'll be doing a general Q&A and also discussing the "Open Leadership" book. (The date for the event was originally set for July 14th but I had to move it because of a conflict on my part.) The event will be hosted by Dr. Pehong Chen, Founder and CEO of BroadVision, and will take place on the second floor of BroadVision's corporate … [Read more...]

Welcome Susan Etlinger, Altimeter’s First Consultant!

by Charlene Li Please extend a warm welcome to Susan Etlinger, the first consultant to join the Altimeter team. With the addition of Susan, we now have eight client service professionals and five team members on staff. Susan will be working with me in the Leadership and Management practice to launch actionable programs in support of my forthcoming book, Open Leadership, due out later this month from Jossey-Bass. She will also conduct independent research and analysis, and will be starting a … [Read more...]

Review copies of “Open Leadership” available

by Charlene Li The hardcover version of “Open Leadership” is due to be in stores the end of May but I have 400 galleys of the book available for bloggers and Twitter-ers to review as long as you meet some basic criteria (see below) The galleys are preliminary, bound manuscripts and as such, contain some typos and errors (which we hopefully all found and corrected). While not perfect, the content is basically the same as the final product so acts as a good basis for a review. I’ll be … [Read more...]