Trends to Watch in 2014 from Altimeter Group

About 2014 on graph

As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year. Below is a link to each post as well as a synopsis of some of the top themes we are exploring. As you read through each post, you’ll see that there are commonalities and overlap. This isn’t a surprise, as we have multiple people researching different aspects of customer experience, big data, innovation, and digital marketing. The diversity of thought and … [Read more...]

Promoting Andrew Jones to Analyst

I am thrilled to announce the promotion of Andrew Jones to Analyst at Altimeter. Andrew joined the company three years ago and has held positions of Researcher and Senior Researcher. Over this time, his research has grown, starting with SMMS technologies and moving more broadly into the digital marketing suite (see his recent post on consolidation in this space). As Altimeter looked to fill and grow this coverage area, Andrew was the natural candidate. We are excited about Andrew’s future as an … [Read more...]

Twitter’s IPO: An Analysis of Opportunities And Threats

Twitter-IPO

Co-written with: Susan Etlinger, Rebecca Lieb, Andrew Jones, Linda Saindon, Brian Solis, and Ed Terpening The not-so-long awaited Twitter S-1 is out and now the intense scrutiny begins. At the heart of the analysis is what drives Twitter’s growth and value -- both today and in the future. As the last of the “Big Three” social networks (LinkedIn, Facebook, Twitter) to go public, retail investors’ interest in a Twitter filing will likely be intense. But while there is a lot of opportunity in … [Read more...]

Jeremiah Owyang Leaving Altimeter

Jeremiah Owyang will be leaving Altimeter Group at the end of September to start a new company focused primarily on his passion for the Collaborative Economy. You can read his post about his new venture here. Jeremiah and I go back a long way, to a chance meeting at the very first TechCrunch party in July 2006, and we worked together at Forrester before he joined me at Altimeter four years ago. He will continue to work with Altimeter on specific client projects and will be joining Altimeter's … [Read more...]

Changes at Altimeter: Growth and Goodbyes

As the founder of a small business, I know that the hiring and departure of each and every person makes a huge impact of the firm -- and that this is an evitable part of the business. I’m proud to announce that two people are joining Altimeter, including our new COO. And we’re also bidding bon voyage to two people with whom I’ve had the honor to work with over the past few years. Growth The market for Altimeter’s research and advisory on disruptive trends continues to grow, in areas like the … [Read more...]

Happy 5th Anniversary, Altimeter!

Five years ago, I started a company. At the time, it was simply just me deciding I wanted to do something different. I learned it was by far the hardest professional decision I have ever made, to strike out on my own. It's a day that I still remember so clearly. I had no idea where I would be five years later, let alone by the end of 2008. Five years ago, I would never have thought that I would have 20 wonderful colleagues. I am honored that they joined Altimeter and am so inspired that we … [Read more...]

Social Business vs. Social Media: Take Altimeter’s 2012 Survey

Social business success measures

Businesses may be seen as having a “successful” social strategy by virtue of citations in case studies and speaking at conferences. But, by far, the best metric of success is concrete examples of how the organization creates business value via social technologies across multiple departments and dimensions of their business. In our upcoming research report, we will take a closer look at successful social business strategies that are clearly aligned with strategic business goals AND have … [Read more...]

Ed Terpening Joins Altimeter Group

Altimeter continues to grow with the addition of Ed Terpening as Senior Consultant, where he will be leading Altimeter's client engagements and develop Altimeter Academy the company's new training offerings. Ed joins Altimeter from Wells Fargo where he was the lead social strategist for seven years and created the first blog by any US bank in 2006. He was also a founding member of SocialMedia.org. Ed comes to Altimeter with a long history of innovative leadership, from building social tools … [Read more...]

Report: Making The Business Case For Enterprise Social Networks

Making the Business Case for Enterprise Social Networks

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart … [Read more...]

Jerry Yang’s departure signals a New Day for Yahoo!, the passing of an era for Tech

My first reaction to the news that Jerry Yang is leaving Yahoo! was that this was the passing of an era. I first met Jerry in 1994 when he was still a PhD student at Stanford, before he and David Filo left to run Yahoo! full time. Through bubbles and two economic downturns, Jerry has always been omnipresent in Silicon Valley. But all good things come to pass. With the arrival of Scott Thompson as the new CEO of Yahoo!, it makes sense that Scott be given a clean slate upon which to write the … [Read more...]