Social TV: Solving for Synchronicity in an On-Demand Future

Source: TheVerge.com

Real-time content synchronization between offline and online media has become the darling of social TV, frequently serving as its very definition for companies looking to marry traditional and digital marketing experiences. Take Target, for example. Prior to the 2013 release of Justin Timberlake’s “The 20/20 Experience,” Target promoted the album synchronously on social, mobile, and TV. Its Facebook video post offered an exclusive pre-order of the album, and appeared simultaneously in fans’ news … [Read more...]

Altimeter Is Hiring Analysts for Mobile, Business Intelligence, and Digital Advertising/Media

We’re excited to announce that we are looking for people to fill analyst roles in three areas: Mobile, Business Intelligence, and Digital Advertising & Media. Why these areas? Altimeter is focused on creating strategies for companies around disruptive technologies – not just social media. We hear from clients over and over again that they need deeper strategies in these three areas, hence our focus. I’ve included more details about each area below. We take special pride in our boutique, … [Read more...]