Altimeter analysts Charlene Li and Brian Solis spent the better part of a year studying how companies employed social media strategies and how their businesses evolved as a result. The initial findings were outlined in their acclaimed report, The 6 Stages of Social Business Transformation. The follow up to the report, The Seven Success Factors of Social Business Strategy, was published as an e-book available for purchase.
Download the first chapter of this e-book, and learn more about the principles behind Altimeter’s Social Business Strategy offering. Provide your contact information in the form below.