Training

Altimeter Group offers training on the use of disruptive technologies. At this time, our training revolves primarily around the use of social media by an organization, and we plan to extend into other subjects shortly.

Altimeter’s Approach To Training

Given the uniqueness of social media, Altimeter takes the following approaches to social media training.

While the high-level topics may be similar in a training session for a front-line marketer and an executive, the objectives and thus the approach is completely different. Altimeter typically works at three levels within the organization:

1. Executive. Key executives who can make or break the program, requiring early and ongoing buy-in. They need to personally understand how social technologies can be used to support strategic objectives.

2. Social Media Core team. This centralized group is a corporate function that enables business units to deploy social programs. As such, they need to understand social media best practices, set policies and procedures, and think about how social media will be organized and implemented throughout the organization.

3. Business Units. These are typically people in marketing, communications, customer service, or PR at the business unit level. They may not be experts at social media, but they need to know how to use it in their day to day activities.

Training Formats And Advisory

Altimeter typically delivers training in-person, in formats ranging from a one-hour speech for busy executives to two-day best practices workshops for social strategists and marketers.

If your organization has a strong training and development program, Altimeter can also provide advice on how to develop your social media training program. Advisory can include a review of your corporate social media policy and incorporation of the company’s approach to social media into the training, as well as advice on content development.

Example Topics Covered

While the topics can be customized to meet the needs of the company, below is a typical agenda and timing for a short introduction to social media. Additional agendas are available upon request.

Agenda Element	Description
Why social media is important 2 minutes	· Aligns with the purpose/goal of the organization · When the social media guidelines apply (personal versus professional)
What it is 10 minutes	Explanation of major social media channels, who uses it today, why they use it. Includes: · Blogs (writing and commenting) · Twitter · Social networks (Facebook, LinkedIn) · Video (YouTube) · Discussion boards · Other channels added upon request
What to keep in mind/avoid 20 minutes	Review of key compliance areas, aligned with the company social media policy. Areas include: · Who is allowed to speak on behalf of the company · Identity transparency. Use of work email, · Related conversations · Responsibility, respect, and confidentiality · Confidentiality · Use of judgment. Assume everything is public. · Oversight and governance (when the company gets involved)
What to do 5 minutes	Overview of actions to proactively take, which can include: · Who to make aware of comments/posts about the company. · How/when it is fine to discuss the company. · Who to contact if you have additional questions.
Online support 2 minutes	Access to online community where employees/managers can get support from peers/cohorts. Includes quick introduction at the end of the training on how to get to the support site.
Manager training 15 minutes	Additional module for front line managers on how to identify situations – and what to do about them.