Social Business Analytics Workshop

Altimeter offers an open enrollment half-day workshop on Social Business Analytics, designed for social strategists, marketers, and others whose roles require them to interpret and report on social data and social media metrics. The workshop will be led by Susan Etlinger, industry analyst and author of several influential research reports on social media measurement and strategy.

Learning Objectives

Program Learning Objectives Duration
Social Media Measurement
  • Understand the challenges and opportunities of social data.
  • Select metrics that are most relevant to your organization and map them to business objectives that executives care about.
  • Build organizational capability through coaching, mentoring and training social media measurement practitioners and business users.
  • Learn to evaluate social analytics tools based on your organization’s unique needs.
  • Implement an effective social media measurement strategy.
½ day in person


Customer Testimonials

“Altimeter Academy was an eye opening experience for me and helped me become really strategic in how I approach social and community at Yammer. Starting with defining a vision, to creating tangible, actionable strategies to support the vision — the workshop was just what I needed to take my game to the next level. The format of a small, hands-on work group, facilitated by world-class thought leaders was an experience of a lifetime. I came to work the next day and told my boss that this was the best professional experience I’d had to date.”
Maria Ogneva, Head of Community at Yammer, Inc.