Altimeter Group offers Content Marketing workshops for Marketing & Communications professionals. The workshop is led by Altimeter Group Analyst Rebecca Lieb, who has published three reports on content marketing: Content: The New Marketing Equation, The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media, and Organizing for Content; as well as the book, Content Marketing. Rebecca has taught in the postgraduate digital media program at New York University. The workshop is hands-on, and students leave with an understanding of how an integrated Content Marketing approach can meet business objectives.
|Content Marketing Workshop||
||½ day in person|