Advisory

Given our disruptive technology research, some organizations wish to engage more deeply with Altimeter analysts. Our advisory services come in typically three formats: Advisory Sessions, Thought Leadership, and Research Projects.

We offer clients both fixed scope and priced projects, as well as variable retainer options, using an annual set of credits that can be applied towards advisory time.

Advisory Sessions

Advisory sessions allow clients to engage with Altimeter analysts on a specific issue around disruptive technologies. These sessions typically turn on existing or ongoing research which the analysts is doing. These advisory sessions can be done onsite with the client, in our offices in San Mateo, California, or over the phone. and range from as short as 30 minutes to a full day. Longer sessions typically include is a preparatory call to discuss needs and expectations.

Some examples of issues addressed in advisory sessions include the following:

Regularly scheduled monthly or quarterly calls to check-in on the latest market development or issue the client may be facing.
Ad hoc advisory call to discuss the latest market development.
Product strategy review, licensing and pricing strategy, external and internal positioning.
Market development and analysis.

Thought Leadership Speeches And Webinars

Organizations also engage Altimeter analysts to provide thought leadership on disruptive technologies in the form of in-person speeches and Webinars. Audiences and purposes range from internal teams and departments to customer and user conferences. While each of these thought leadership services can be one-time engagements, advisory clients often use their credits to as well, so as not to have to open another contract or invoice. Some examples include:

Webinar for prospects and customers. Webinars can also include replay rights which allows companies to post the content on an internal or external site.
Speech at a customer event. Altimeter analysts can also be engaged for one-time events outside of an advisory relationship. More information can be found in our Speaking Services section.
Internal education. Audiences can also include internal audiences. For example, a large, multi-national company recently engaged Altimeter to participate in the ongoing training of all of its executive teams, specifically addressing how executives need to understand social technologies and incorporate it into not only their strategies but also their leadership styles. Altimeter provides training and education across several topics — more details can be found in our Training Services section.

Research Projects

In some cases, clients may have a more complex or multi-phase project that requires a more formal scoping process, including definition of objectives and deliverables. Altimeter tends to focus on projects that leverages our existing and ongoing research, rather than one-off, highly customized consulting engagements.

Each project is carefully scoped and investment options are designed around the amount of time and deliverables required. We welcome the opportunity to share some of our past successes with clients and design a custom project for your needs.

Technology Vendor Strategy

Altimeter can provide specific strategy for technology innovators and vendors, with a special focus on market strategy, product direction, go to market, and more. Some of our specific offerings include:

Market overview by Industry Analyst including market demands, buyer needs, and competitive forces.
Strategy session focused on aligning product and company direction based upon analyst data, reseaarch, and data.
Guidance in go-to-market positioning, market focus, and lead generation.