Title: Scale and Trust: Making the Case for a Formalized Social Advocate Program with Jeremiah Owyang
Date: Thursday, June 28, 2012 - 10:00 AM PST
Overview: Few companies have the resources to reach customers in a 1:1 fashion. In addition, customers trust each other – and now have the tools to connect. Companies that leverage social advocates in a formalized and sustained program can benefit from greater trust and scale. In this 1-hour webinar, Altimeter analyst Jeremiah Owyang will provide a definition and business benefits, as well as share research on best practices and pitfalls, from leading programs such as Microsoft MVPs, Walmart Moms, Fiskar’s Fiskateers, and more.