- Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, with Rebecca Lieb. Wed. May 29, 2013 at 10 am PST. Register at: https://cc.readytalk.com/r/u2y2ft2e9dew
Previous Webinar Recordings:
Rebecca Lieb & Jeremiah Owyang, ”The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media,” September 13, 2012
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach — or risk connecting with the fleeting customer. In this webinar, industry analysts Rebecca Lieb and Jeremiah Owyang discuss their latest research report, “The Converged Media Imperative,” exploring today’s media landscape, and providing a recipe for success with actionable recommendations for converged media deployment.
Susan Etlinger, ”The Social Media ROI Cookbook,” September 6, 2012
The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This webinar will discuss six primary approaches, as well as case studies, for how organizations measure the impact of social media on revenue.
Alan Webber, ”Guarding the Social Gates: The Imperative for Social Media Risk Management,” August 30, 2012
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. Altimeter Group Analyst Alan Webber outlines how companies can be more proactive in managing social media risk by following a detailed four-step process: identify, assess, mitigate, and evaluate. He also reviews next steps for companies to get started in social media risk management.
Charlene Li, ”Training for Social Media Success: How Internal Education Can Make or Break a Social Business,” August 23, 2012
Real-world case studies of best practice training programs will be discussed, as well as outcome-oriented training strategies that will keep all levels of employees engaged. From business executives, to social strategist and communication professionals, to general employees, social media training can determine the success of a social business. Charlene also provides an overview of Altimeter Group’s social media training program, Altimeter Academy.
Chris Silva, “Empowering The People: Building Your Role-Based Mobile Strategy,” June 14, 2012
One in two mobile phone owners in the US has a smartphone today yet beyond email, contacts and calendar, most organizations are not capitalizing on these devices for productivity. Worse still, their inaction is leading to adoption of consumer-grade technology and exposing assets. Altimeter’s June, 2012 report, “Power To The People” outlines a three step approach to get employees productive on their own devices with tools the IT and business leaders can live with. We’ll look at the various roles inside of organizations, their needs from mobile tools and share examples of companies’ successes. Participants in this webinar will come away with a game plan for turning on mobility that goes beyond email and empowers the workforce, role by role.
Chris Silva, “Make an App for That: Strategies for Winning Mobile Strategies,” March 2, 2012
Mobile penetration is growing at a rapid pace — today’s buyer is empowered with so much information at his or her fingertips that retailers are faced with the challenge of engaging these buyers in real time. While some brands have implemented successful mobile strategies, many have fallen short on achieving quantifiable success. In this webinar, industry analyst Chris Silva of Altimeter Group will introduce a method to quantify the maturity level of your company’s mobile strategy, as well as what steps to take as a result. We’ll also showcase the strategies that have helped major brands achieve success with mobile by serving customers in new and innovative ways. We’ll outline common models of mobile retail interaction, as well as how to think about and achieve strategic mobile objectives.
Jeremiah Owyang, “A Strategy for Managing Social Media Proliferation,” February 7, 2012
Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts. This webinar discusses how companies are dealing with the proliferation, including Social Media Management System (SMMS) adoption, use cases, and case studies.
Lora Cecere, “Not Your Father’s S&OP,” November 16, 2011
Sales and operations planning processes are 35 years old and are currently experiencing a renaissance. The redefinition of the process powers growth and improves resiliency in the face of increasing volatility. However, you cannot accomplish the new goals with yesterday’s technology platform. It is not your father’s S&OP. In this session, learn how the processes have changed, what this means to you, and how to sort through the technology options in the market.
Chris Silva, “3 Paths to Mobile Strategy,” October 18, 2011
As mobile becomes the leading means for users to interact with brands, content, and one another inside of organizations, simply “getting to mobile” is not strategy enough. In this session, Chris Silva, Industry Analyst at Altimeter, will lay out the three paths mobile strategies take; share examples of each; provide a list of targets, goals, and KPIs; and lay out next steps to achieve them.
Lora Cecere, “The Social Supply Chain,” May 23, 2011
Is the supply chain ready to be social? And, if so, how do companies begin the journey? What steps do they take? Watch this lively discussion as Lora Cecere, of Altimeter Group, engages in dialogue on the topic with Lisa Shambro, Executive Director of the Foundation for Strategic Sourcing (F4SS), which focuses on the development of best practice standards in the extended CPG supply chain between contract manufacturers, secondary packagers, and brand owners.
Charlene Li, “Disruptive Technology Outlook 2011,” February 17, 2011
Hot or Not: Disruptive Technologies to Watch in 2011. Charlene examines three major drivers that make a disruptive technology important to a particular business.
Lora Cecere and Jeremiah Owyang, “Rise of Social Commerce,” February 3, 2011
Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on how they want to be served.
Jeremiah Owyang, “The Impact of Social on the Analyst Industry: A Roundtable w/Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang,” July 20, 2010
Social technologies are disrupting traditional business models, and the analyst industry is no exception. Join analyst relations experts Jonny Bentwood of Edelman, Barbara French of Tekrati, and Carter Lusher of SageCircle as they discuss the impact of social on the analyst industry. Jeremiah Owyang will also share his perspective as a Partner at Altimeter Group, a research and advisory firm that encourages open research.
Jeremiah Owyang and John Lovett, “Social Marketing Analytics: A New Framework for Measuring Results in Social Media,” June 10, 2010
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. Organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
Charlene Li, “Finding and Supporting Open Leaders,” May 14, 2010
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras — but companies often push back. Business is premised on the concept of control, and yet the new world order demands openness. However, leaders do not know how to be open and be in control. This webinar answers the following questions: What are the characteristics of open leaders? How do you identify open leaders? What can and should organizations do to support open leadership? What are some examples of open leaders?
Charlene Li, “Making the Case for Open Leadership,” April 26, 2010
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras — but companies often push back. Business is premised on the concept of control, and yet the new world order demands openness. However, leaders do not know how to be open and be in control. This webinar covers the following: how social technologies are creating the need for a new type of leadership; what it means to be open; how to measure openness; and case studies of open leadership.
Charlene Li and Jeremiah Owyang, “Social Strategy: Getting Your Company Ready,” April 14, 2010
To be successful using social technologies, companies must first prepare and align internal roles, processes, policies, and stakeholders with their business objectives. In this hour-long webinar, Charlene Li and Jeremiah Owyang, partners at Altimeter Group, review a comprehensive checklist that companies should use before deploying a social strategy.
R “Ray” Wang and Jeremiah Owyang, “Social CRM Use Cases: 5Ms and Marketing,” April 8, 2010
In this hour-long webinar, Altimeter partners R “Ray” Wang and Jeremiah Owyang share a framework for social CRM and dive deeper into its marketing use cases. This webinar follows Altimeter Group’s recently published open research report: Social CRM: The New Rule of Relationship Management, which covers 18 uses cases of social CRM — including Marketing, Sales, Service & Support, Innovation, Collaboration, and Customer Experience.
Charlene Li and Jeremiah Owyang, “Developing a Social Strategy,” February 24, 2010
In this hour-long webinar, Charlene Li and Jeremiah Owyang, partners at Altimeter Group, discuss a four-point framework to help companies develop a social strategy based on business objectives.