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Previous Webinar Recordings
Defining and Mapping the Native Advertising Landscape, with Rebecca Lieb, October 3, 2013
In a follow up to her report, analyst Rebecca Lieb addresses the following questions in this one-hour webinar: What is native advertising and, by extension, what is it not? She also maps and outlines product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms. What opportunities are inherent in this nascent form of digital marketing? And what are the inherent risks and pitfalls?
Social Data Intelligence, with Susan Etlinger, September 5, 2013
The average enterprise-class company owns 178 social accounts, while 13 departments — including marketing, human resources, field sales, and legal — are actively engaged in social media. Yet social data are still largely isolated from business-critical enterprise data collected from Customer Relationship Management (CRM), Business Intelligence (BI), market research, and other sources. In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data, the challenges and opportunities in doing so, and the criteria required to achieve social intelligence maturity.
The Seven Success Factors of Social Business Strategy, with Charlene Li & Brian Solis, August 15, 2013
What makes a social business strategy successful? Charlene Li and Brian Solis just released a new e-book on this very subject, Seven Success Factors of Social Business Strategy. To coincide with its release, they are sharing highlights from the book and findings from their latest research. In this webinar, they discuss the seven factors that successful social businesses share and how their strategies are designed to deliver business value. Learn how to craft a coherent strategy that transcends individual social media channels and results in a robust strategy roadmap, complete with metrics.
Adopt the Collaborative Economy Value Chain: How Companies Can Participate in the Collaborative Economy, with Jeremiah Owyang, July 16, 2013
Social technologies radically disrupted communications, marketing, and customer care. With these same technologies, customers are now sharing products and services with each other, bypassing existing institutions. Beyond business functions, the Collaborative Economy will impact core business models. In this 1- hour webinar, industry analyst Jeremiah Owyang presents his research on the business disruption, and share examples of companies that are already moving into the Collaborative Economy, like Toyota, Patagonia, and NBC. He also present his framework, the Collaborative Economy Value Chain, which companies can use to evolve their business models.
Six Stages of Social Business, with Charlene Li & Brian Solis, June 26, 2013
In this webinar, Altimeter Group’s Charlene Li and Brian Solis review the six distinct stages that organizations move through as they evolve their social business strategy. Learn how they can drive business value with their social business strategies — no matter where they stand in terms of maturity. The webinar reviews findings from their recently released report “The Evolution of Social Business Strategy,” and answers audience questions.
Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, with Rebecca Lieb, May 29, 2013
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. Watch this webinar with industry analyst Rebecca Lieb, to explore scalable organizational models for addressing content needs across the enterprise. Rebecca will share her findings from interviews of 78 stakeholders – including brands, content service providers, and domain experts – which were recently published in her report, Organizing for Content.
Benchmarking for Social Business, with Jeremiah Owyang, May 14, 2013
Watch this webinar and learn how prepared your company is for social business. In a presentation built on extensive qualitative and quantitative research, industry analyst Jeremiah Owyang will explain how advanced social business practitioners prepare for social business, and why it makes them successful.
The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media, with Rebecca Lieb & Jeremiah Owyang, September 13, 2012
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach — or risk connecting with the fleeting customer. In this webinar, industry analysts Rebecca Lieb and Jeremiah Owyang discuss their latest research report, “The Converged Media Imperative,” exploring today’s media landscape, and providing a recipe for success with actionable recommendations for converged media deployment.
The Social Media ROI Cookbook, with Susan Etlinger, September 6, 2012
The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This webinar will discuss six primary approaches, as well as case studies, for how organizations measure the impact of social media on revenue.
Guarding the Social Gates: The Imperative for Social Media Risk Management, with Alan Webber, August 30, 2012
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. Altimeter Group Analyst Alan Webber outlines how companies can be more proactive in managing social media risk by following a detailed four-step process: identify, assess, mitigate, and evaluate. He also reviews next steps for companies to get started in social media risk management.
Training for Social Media Success: How Internal Education Can Make or Break a Social Business, with Charlene Li, August 23, 2012
Real-world case studies of best practice training programs will be discussed, as well as outcome-oriented training strategies that will keep all levels of employees engaged. From business executives, to social strategist and communication professionals, to general employees, social media training can determine the success of a social business. Charlene also provides an overview of Altimeter Group’s social media training program, Altimeter Academy.
Scale and Trust: Making the Case for a Formalized Social Advocate Program, with Jeremiah Owyang, June 28, 2012
Few companies have the resources to reach customers in a 1:1 fashion. In addition, customers trust each other – and now have the tools to connect. Companies that leverage social advocates in a formalized and sustained program can benefit from greater trust and scale. In this 1-hour webinar, Altimeter analyst Jeremiah Owyang will provide a definition and business benefits, as well as share research on best practices and pitfalls, from leading programs such as Microsoft MVPs, Walmart Moms, Fiskar’s Fiskateers, and more.
Empowering The People: Building Your Role-Based Mobile Strategy, with Chris Silva, June 14, 2012
One in two mobile phone owners in the US has a smartphone today yet beyond email, contacts and calendar, most organizations are not capitalizing on these devices for productivity. Worse still, their inaction is leading to adoption of consumer-grade technology and exposing assets. Altimeter’s June, 2012 report, “Power To The People” outlines a three step approach to get employees productive on their own devices with tools the IT and business leaders can live with. We’ll look at the various roles inside of organizations, their needs from mobile tools and share examples of companies’ successes. Participants in this webinar will come away with a game plan for turning on mobility that goes beyond email and empowers the workforce, role by role.
Make an App for That: Strategies for Winning Mobile Strategies, with Chris Silva, March 2, 2012
Mobile penetration is growing at a rapid pace — today’s buyer is empowered with so much information at his or her fingertips that retailers are faced with the challenge of engaging these buyers in real time. While some brands have implemented successful mobile strategies, many have fallen short on achieving quantifiable success. In this webinar, industry analyst Chris Silva of Altimeter Group will introduce a method to quantify the maturity level of your company’s mobile strategy, as well as what steps to take as a result. We’ll also showcase the strategies that have helped major brands achieve success with mobile by serving customers in new and innovative ways. We’ll outline common models of mobile retail interaction, as well as how to think about and achieve strategic mobile objectives.
A Strategy for Managing Social Media Proliferation, with Jeremiah Owyang, February 7, 2012
Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts. This webinar discusses how companies are dealing with the proliferation, including Social Media Management System (SMMS) adoption, use cases, and case studies.
Not Your Father’s S&OP, with Lora Cecere, November 16, 2011
Sales and operations planning processes are 35 years old and are currently experiencing a renaissance. The redefinition of the process powers growth and improves resiliency in the face of increasing volatility. However, you cannot accomplish the new goals with yesterday’s technology platform. It is not your father’s S&OP. In this session, learn how the processes have changed, what this means to you, and how to sort through the technology options in the market.
3 Paths to Mobile Strategy, with Chris Silva, October 18, 2011
As mobile becomes the leading means for users to interact with brands, content, and one another inside of organizations, simply “getting to mobile” is not strategy enough. In this session, Chris Silva, Industry Analyst at Altimeter, will lay out the three paths mobile strategies take; share examples of each; provide a list of targets, goals, and KPIs; and lay out next steps to achieve them.
The Social Supply Chain, with Lora Cecere, May 23, 2011
Is the supply chain ready to be social? And, if so, how do companies begin the journey? What steps do they take? Watch this lively discussion as Lora Cecere, of Altimeter Group, engages in dialogue on the topic with Lisa Shambro, Executive Director of the Foundation for Strategic Sourcing (F4SS), which focuses on the development of best practice standards in the extended CPG supply chain between contract manufacturers, secondary packagers, and brand owners.
Disruptive Technology Outlook 2011, with Charlene Li, February 17, 2011
Hot or Not: Disruptive Technologies to Watch in 2011. Charlene examines three major drivers that make a disruptive technology important to a particular business.
Rise of Social Commerce, with Lora Cecere and Jeremiah Owyang, February 3, 2011
Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on how they want to be served.
The Impact of Social on the Analyst Industry: A Roundtable w/Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang, with Jeremiah Owyang, July 20, 2010
Social technologies are disrupting traditional business models, and the analyst industry is no exception. Join analyst relations experts Jonny Bentwood of Edelman, Barbara French of Tekrati, and Carter Lusher of SageCircle as they discuss the impact of social on the analyst industry. Jeremiah Owyang will also share his perspective as a Partner at Altimeter Group, a research and advisory firm that encourages open research.
Social Marketing Analytics: A New Framework for Measuring Results in Social Media, with Jeremiah Owyang and John Lovett, June 10, 2010
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. Organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
Finding and Supporting Open Leaders, with Charlene Li, May 14, 2010
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras — but companies often push back. Business is premised on the concept of control, and yet the new world order demands openness. However, leaders do not know how to be open and be in control. This webinar answers the following questions: What are the characteristics of open leaders? How do you identify open leaders? What can and should organizations do to support open leadership? What are some examples of open leaders?
Making the Case for Open Leadership, with Charlene Li, April 26, 2010
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras — but companies often push back. Business is premised on the concept of control, and yet the new world order demands openness. However, leaders do not know how to be open and be in control. This webinar covers the following: how social technologies are creating the need for a new type of leadership; what it means to be open; how to measure openness; and case studies of open leadership.
Social Strategy: Getting Your Company Ready, with Charlene Li and Jeremiah Owyang, April 14, 2010
To be successful using social technologies, companies must first prepare and align internal roles, processes, policies, and stakeholders with their business objectives. In this hour-long webinar, Charlene Li and Jeremiah Owyang, partners at Altimeter Group, review a comprehensive checklist that companies should use before deploying a social strategy.
Social CRM Use Cases: 5Ms and Marketing, with R “Ray” Wang and Jeremiah Owyang, April 8, 2010
In this hour-long webinar, Altimeter partners R “Ray” Wang and Jeremiah Owyang share a framework for social CRM and dive deeper into its marketing use cases. This webinar follows Altimeter Group’s recently published open research report: Social CRM: The New Rule of Relationship Management, which covers 18 uses cases of social CRM — including Marketing, Sales, Service & Support, Innovation, Collaboration, and Customer Experience.
Developing a Social Strategy, with Charlene Li and Jeremiah Owyang, February 24, 2010
In this hour-long webinar, Charlene Li and Jeremiah Owyang, partners at Altimeter Group, discuss a four-point framework to help companies develop a social strategy based on business objectives.