Webinars

Jeremiah Owyang, “A Strategy for Managing Social Media Proliferation”, February 7, 2012
Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts. This webinar discusses how companies are dealing with the proliferation, including Social Media Management System (SMMS) adoption, use cases, and case studies.

Lora Cecere, “Not Your Father’s S&OP”, November 16, 2011
Sales and operations planning processes are 35 years old, and experiencing a renaissance. The redefinition of the process powers growth and improves resiliency in the face of increasing volatility. However, you cannot accomplish the new goals with yesterday’s technology platform. It is not your father’s S&OP. In this session, learn how the processes have changed, what this means to you, and how to sort through the technology options in the market.

Chris Silva, “3 Paths to Mobile Strategy”, October 18, 2011
As mobile becomes the leading means for users to interact with brands, content and one another inside of organizations, simply “getting to mobile” is not strategy enough. In this session, Chris Silva, Industry Analyst at Altimeter will lay out the three paths mobile strategies take, share examples of each, a list of targets, goals and KPIs and lay out next steps to achieve them.

Lora Cecere, “The Social Supply Chain”, May 23, 2011
Is the supply chain ready to be social? And, if so, how do companies begin the journey? What steps do they take? Watch this lively discussion as Lora Cecere, Altimeter Group engages in dialogue on the topic with Lisa Shambro, Executive Director of the Foundation for Strategic Sourcing (F4SS) which is focused on the development of best practice standards in the extended CPG supply chain between contract manufacturers, secondary packagers and brand owners.

Charlene Li, “Disruptive Technology Outlook 2011″, February 17, 2011
Hot or Not: Disruptive Technologies to Watch in 2011. Charlene examines three major drivers that make a disruptive technolgoy important to a particular business.

Lora Cecere and Jeremiah Owyang, “Rise of Social Commerce”, February 3, 2011
Meet the new shopper.  Underneath the keys of the keyboard, they are shopping in a new way.  Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on how they want to be served.

Jeremiah Owyang, “The Impact of Social on the Analyst Industry: A Roundtable w/ Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang”, July 20, 2010
Social technologies are disrupting traditional business models, and the analyst industry is no exception. Join analyst relations experts Jonny Bentwood of Edelman, Barbara French of Tekrati, and Carter Lusher of SageCircle as they discuss the impact of social on the analyst industry. Jeremiah Owyang will also share his perspective as a Partner at Altimeter Group, a research and advisory firm which encourages open research.

Jeremiah Owyang and John Lovett, “Social Marketing Analytics: A New Framework for Measuring Results in Social Media”, June 10, 2010
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. Organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.

Charlene Li, “Finding and Supporting Open Leaders”, May 14, 2010
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This Webinar covers the following: What are the characteristics of open leaders? How do you identify open leaders? What can and should organizations do to support open leadership? What are some examples of open leaders?

Charlene Li, “Making the Case for Open Leadership”, April 26, 2010
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This Webinar covers the following: How social technologies are creating the need for new type of leadership. What it means to be open. How to measure openness. Case studies of open leadership.

Charlene Li and Jeremiah Owyang, “Social Strategy: Getting Your Company Ready”, April 14, 2010
To be successful using social technologies, companies must first prepare and align internal roles, processes, policies and stakeholders with their business objectives. In this hour-long webinar, Charlene Li and Jeremiah Owyang, partners at Altimeter Group, review a comprehensive checklist that companies should use before deploying a social strategy.

R “Ray” Wang and Jeremiah Owyang, “Social CRM Use Cases: 5Ms and Marketing”, April 8, 2010
In this hour-long webinar, partners R “Ray” Wang and Jeremiah Owyang share a framework for Social CRM and dive deeper into its Marketing use cases. This webinar follows Altimeter Group’s recently published open research report: “Social CRM: The New Rule of Relationship Management” which covers 18 uses cases of Social CRM from Marketing, Sales, Service & Support, Innovation, Collaboration, to Customer Experience.

Charlene Li and Jeremiah Owyang, “Developing a Social Strategy”, February 24, 2010
In this hour-long webinar, Charlene Li and Jeremiah Owyang, partners at Altimeter Group, discuss a 4-point framework to help companies develop a social strategy based on business objectives.