How the Rise of Social Media is Revitalizing the Digital Revolution
by Brian Solis and Jaimy Szymanski
Social media has led to a revolution in business marketing, communication, and service, but social media in of itself isn’t a means to an end. Instead, it is a powerful catalyst for business transformation. Successful companies are exploring how new technologies can reach and engage customers at every stage of the customer lifecycle. Marketing, service, sales, web, email, and more must now work together to drive desired experiences, optimize click paths, cultivate meaningful relationships, and drive business outcomes. To do so takes nothing less than an infrastructure inspired by new vision and supported by updated or entirely new systems, processes, and teams. To compete for the digital future, companies require complete business transformation.
Vendor Overview: Content Marketing Software
by Rebecca Lieb and Jessica Groopman
As content marketing and content strategy grow in importance and adoption, a plethora of tools and technologies have appeared to help store, manage, share, curate, aggregate, produce, publish and syndicate content. This research will map and compare technology offerings as well as correlate features to marketers’ needs.
Do You Really Need a Social Media Command Center?
by Susan Etlinger
In June 2010, Gatorade unveiled its “Mission Control Center,” and in December of that year Dell announced its “Social Media Command Center.” Organizations such as NASCAR, The Oregon Ducks and others have since discussed how they organize social data in a command center model. In 2013, Salesforce and Brandwatch announced command center products. But are these command centers useful, or do they create yet another shiny object—worse, a cost center—within the business?
A More Valuable Customer Relationship: Leveraging Social for Improved Cross-Channel Engagement
by Andrew Jones
Brands face increased competition for customer attention every day. The customer journey has become incredibly fractured, moving across various channels and devices while getting bombarded with more messages than ever. It has never been more complex—yet also so necessary—for brands to target and personalize customer messaging. Social media represents an opportunity to better understand individual consumers and then tailor communication with them across various channels, including email, advertising, website and others.
The Future of the Social Enterprise
by Charlene Li and Jon Cifuentes
The emergence of enterprise social networks like Chatter, IBM Connections, Socialcast, and Yammer provided a fresh perspective on the dynamic organization by making it super simple to create and share updates. At the same time, these same employees are collaborating and innovating on disparate platforms, while executives strive to (safely) engage the broader employee base with customers and prospects. It’s the age-old storyline, where the proliferation of point-based solutions leads to consolidation into a less-than-optimal suite offering. In this era of cloud-delivered services and Big Data, how can organizations rationalize and prepare for the Social Enterprise? This report will look at how organizations can prepare well today to become the Dynamic Organization of tomorrow, by optimizing the mix between best-in-class point solutions and integrated suite offerings.