The State of Social Business 2013: The Maturing of Social Media into Social Business

Research Report: The State of Social Business 2013: The Maturing of Social Media into Social Business

Author: Brian Solis and Charlene Li, with Jessica Groopman, Jaimy Szymanski, and Christine Tran

Publication Date: October 15, 2013

Report: Available for download at


Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. While we’ve included pieces of the data in previous reports, we are now making the survey results available to the public under a Creative Commons License as part of our Open Research. Some figures in this report also use survey results from 2010-2012 to provide year-over-year comparisons. We also include data and results from our newest survey that was conducted in Q3 2013.

Analysis of our survey results reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.

Our hope is that the data shared in this report provides some perspective on where your company is today so that you can chart your own course for social business evolution.

Half of Executives Are Informed, Engaged, and Aligned with Social Strategy

More graphics available at this Flickr Album: