Social Media Education for Employees: Reduce Social Media Risk and Activate Employees for Scale

Research Report: Social Media Education for Employees: Reduce Social Media Risk and Activate Employees for Scale

Author: Charlene Li and Ed Terpening, with Christine Tran

Publication Date: December 5, 2013

Report: Available for download at http://www.slideshare.net/Altimeter/report-social-media-education-for-employees-li-terpening

Overview

The average corporate social business program was established more than three years ago, and dedicated social media staff now span at least 13 departments. Yet those without “social” in their title — from the functional manager to the subject matter expert — often lack an understanding of the organization’s social business strategy, let alone how to use social media safely or effectively.

Through interviews with companies such as ARAMARK, RadioShack, and Kaiser Permanente, Altimeter Group has identified a four-component, roles-based approach to help organizations design their education strategy and curriculum — and a checklist of action steps to launch, and scale, this business program.

With a social media education program in place, companies can achieve two primary business objectives: 1) reduce social media risk, and 2) activate employees for engagement and advocacy.

Four Components of a Social Media Education Program

More report graphics available at: http://www.flickr.com/photos/altimetergroup/sets/72157638359956693