Research Report: Social Business Readiness: How Advanced Companies Prepare Internally
Author: Jeremiah Owyang
Publication Date: August 31, 2011
Overview
This report examines four common ways brands are investing in internal readiness. The report looks how they prepared internally to spearhead momentum and makes recommendations on how to dissect business benefits as well as where continued investment is needed.
Read the Report:
Social Readiness: How Advanced Companies Prepare
View more documents from Jeremiah Owyang
Related Blog Posts:
- Jeremiah Owyang. “Research Report: Be Prepared by Climbing the Social Business Hierarchy of Needs“. The Altimeter Blog. August 31, 2011.
Open Research
This research report was 100% funded by Altimeter Group and published under the principle of Open Research. The report and survey data are intended for you to read, utilize, and share with others. We ask that you provide attribution to Altimeter Group.
