Social Business Readiness

Research Report: Social Business Readiness: How Advanced Companies Prepare Internally

Author: Jeremiah Owyang

Publication Date: August 31, 2011


This report examines four common ways brands are investing in internal readiness. The report looks how they prepared internally to spearhead momentum and makes recommendations on how to dissect business benefits as well as where continued investment is needed.
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Open Research

This research report was 100% funded by Altimeter Group and published under the principle of Open Research. The report and survey data are intended for you to read, utilize, and share with others. We ask that you provide attribution to Altimeter Group.