Rise of Social Commerce: A Trail Guide for the Social Commerce Pioneer

Research Report: Rise of Social Commerce: A Trail Guide for the Social Commerce Pioneer

Authors: Lora Cecere and Jeremiah Owyang

Publication Date: November 1, 2010

Overview

Meet the digital consumer. The “Great Recession set the stage for this new era, and emerging technologies accelerate the transformation. The shopper has fundamentally changed and wants a new buying experience. Trust in big brands is low. Consumers want confidence in what they buy from their friends, as well as insight from their community. Social technologies are enabling this shift in shopping habits. They are maturing from social for the sake of being social in marketing to a new and transformative phenomenon: what we call “The Rise of Social Commerce.”

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Rise of Social Commerce

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Open Research

This research report was 100% funded by Altimeter Group and published under the principle of Open Research. The report and survey data are intended for you to read, utilize, and share with others. We ask that you provide attribution to Altimeter Group.