Research Report: Career Path of the Corporate Social Strategist
Authors: Jeremiah Owyang
Publication Date: November 10, 2010
Senior managers must hire and foster a Social Strategist’s career based on our 10 guidelines, including the following: find a candidate who comes from a strong digital or marketing background, seek those who focus on business objectives over the latest technologies, and give them the opportunity to take on risk safely. Furthermore, because these programs can cause internal strife, executives must provide air cover and clear roadblocks and then appropriately reward their Strategist with challenges and compensation — or risk losing this key person to companies who can understand and leverage their skills.
Read the Report:
- Oywang, Jeremiah. The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk,’ Web Strategy. November 10, 2010.