Research Report: Making the Business Case for Enterprise Social Networks
Author: Charlene Li
Publication Date: February 22, 2012
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants. The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. In this first of two reports, Altimeter looks at four ways enterprise social networks create value for organizations.
Read the Report:
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Above is the full report; feel free to read, download, and share.
- Enterprise Social Networking Survey Highlights. PDF of survey questions and highlights. Note that not all data points were used in the report. This is the raw output for response from organizations with over 250 employees. Conducted during Q4 2011.
- Enterprise Social Networking Survey Data Set. Spreadsheet containing survey responses from organizations with over 250 employees. Feel free to download and cut the data, under the Creative Commons noncommercial for attribution license.
- Enterprise Social Networking Data PowerPoint. Presentation containing the major graphics and data charts from the report. Also contains raw frequencies for major survey questions.
Related blog posts:
- Charlene Li: Making the Business Case for Enterprise Social Networking, February 22, 2012.
This research report was 100% funded by Altimeter Group and published under the principle of Open Research. The report and survey data are intended for you to read, utilize, and share with others. We ask that you provide attribution to Altimeter Group.