Make an App for That: Mobile Strategies for Retailers

Research Report: Make an App for That: Mobile Strategies for Retailers

Author: Chris Silva

Publication Date: February 7, 2012

Overview

Retailers are seeing more and more of their customers enter the store with a smartphone; what are they doing about it? Many aren’t doing much. This report chronicles the successes of a few key brands and highlights a means to calculate the maturity of strategies, among others, navigate the right path to mobile, and design an app for success. From companies just starting to ponder mobile and still “on the ground” to those “flying high,” Altimeter illustrates the next steps brands and retailers must take to ensure success.

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Open Research

This research report was 100% funded by Altimeter Group and published under the principle of Open Research. The report and survey data are intended for you to read, utilize, and share with others. We ask that you provide attribution to Altimeter Group.