Research Report: How Corporations Should Prioritize Social Business Budgets
Authors: Jeremiah Owyang and Charlene Li
Publication Date: February 10, 2011
Base: 140 Global Corporate Social Strategists
Altimeter Group surveyed 140 corporate Social Strategists, primary business decision makers at large corporations, and found that social business maturity drives social business spending. In 2011, our data shows that investment in 12 discrete social business categories will vary greatly between three social business maturity levels: Novice, Intermediate, and Advanced. Faced with difficult spending decisions, corporations should heed the benchmarks from our survey — spending on social business should be prioritized on key areas for each maturity level.
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Related Blog Posts:
- Owyang, Jeremiah. Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers, Web Strategy. February 10, 2011.
- Li, Charlene. Report: How Corporations Should Prioritize Social Business Budgets, Charlene Li. February 10, 2011.
This research report was 100% funded by Altimeter Group and published under the principle of Open Research. The report and survey data are intended for you to read, utilize, and share with others. We ask that you provide attribution to Altimeter Group.