Research Report: Content: The New Marketing Equation
Author: Rebecca Lieb
Publication Date: February 16, 2012
Content marketing requires a shift in company culture, resources, budgets, partners, and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now or later — when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
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Related blog posts:
- Rebecca Lieb: Latest Research: Rebalancing for Content — The New Marketing Equation, February 16, 2012.
This research report was 100% funded by Altimeter Group and published under the principle of Open Research. The report and survey data are intended for you to read, utilize, and share with others. We ask that you provide attribution to Altimeter Group.