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Brian Solis on “The A.R.T. of Engagement,” at ClickZ Live on November 4, 2014

Altimeter Group

Join analyst Brian Solis for:

Description: When you have someone's attention and they have yours, what happens next? The answers to this question represent the future of marketing. Impressions, click paths, conversions, they're all important, but in an omnichannel world, what if the experience—not the transaction—were the outcome? Brian Solis will share the importance of experience in each of the four moments of truth and why the A.R.T. of Engagement will change how we think about marketing and ROI.