In fact, brands will capitalize on some big opportunities that Facebook presents to make significant business contributions. In particular, they will take advantage of lookalike ad targeting, ad targeting based on existing customer email lists, and gain more insights about their existing customers by leveraging Facebook data.
Mobile apps like Instagram, SnapChat, Vine, WeChat, Line, and others are all the talk right now as they pick up users (young ones in particular), but don’t yet have the same rich data or advertising options to offer brands. Obviously audience matters, so if Facebook is losing teens (or rather not attracting new ones) and tastemakers, that’s an important trend to follow. But a single trend can’t be seen as conclusive evidence that Facebook is about to become irrelevant—especially to brands—because it’s far from game over.
In its "2014 State of Marketing report" published just last week, ExactTarget found that 55% of the 2,500 marketers surveyed plan to increase spending on social advertising, whereas only 2% plan to decrease spending. Facebook is the most important social platform almost any way you look at it – overall revenue, total users, active users, time on site, engagement, etc. It’s also the most mature, with far more data about users and much more information to target them.
All in all, I’d say 2014 looks pretty good for the social giant.
Facebook may be losing teens (/the cool kids), but contrary to some beliefs, 2014 will not be a dire year for the company.
Real-time content synchronization between offline and online media has become the darling of social TV, frequently serving as its very definition for companies looking to marry traditional and digital marketing experiences.
As we launch into 2014, the analysts at Altimeter each pulled together a compilation of trends and issues they are watching closely this year.
Customer attention will continue to fragment in 2014, making it harder than ever for brands to engage with customers. But it will also be the year in which brands capitalize on a largely untapped opportunity presented by social media…
As digital channels operate increasingly in the ‘now,’ all marketing organizations must consider to what degree they will function in real-time, and even define what real-time is relative to their operations and marketing organization.
Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts. For example, three out of four large companies now have a dedicated social media team — […]
Miss our recent report, The State of Social Business 2013? If you’re looking for a cheat sheet, here’s a visual of the key findings: The graphic below shows how companies are formalizing, organizing, and growing their social media efforts.
Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts.
In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We’ve seen use cases far past marketing into product and service quality, entertainment programming, customer service, fraud detection and a host of other examples.
Last month, we published our report, The State of Social Business 2013, based on data and analysis from four years of Altimeter’s annual digital strategists’ survey. Today, we’re happy to release the data charts from that report, in a downloadable, easy to share PowerPoint presentation that you can take and inject in your own presentations.
If you’re a marketer who has evaluated native advertising offerings, then you’re likely already familiar with Facebook’s suggested posts, Twitter’s sponsored tweets and hashtags, or sponsored content on any number of online publications.
Each year, Altimeter surveys social strategists and executives, and shares our findings and analysis in Open Research reports. In our most recent report, we looked at our survey findings from the last four years, 2010 to 2013, to share our analysis of the state of social business.
On Tuesday, Sprinklr raised $17.5M in series C funding. That follows additional rounds raised by other enterprise social media management vendors in the past year, including: Spredfast raised an $18M series C in February, Hootsuite raised $165M in its series B in August, and HearSay Social raised $30M in its series C in September. What […]
The concept of using game mechanics to achieve desired outcomes may not be new, but to many brands, the use of gamification across the enterprise to drive business value is gaining speed. In our latest research, Altimeter has found that gamification is quickly evolving to become an important component in many organizations’ internal and external […]
I am thrilled to announce the promotion of Andrew Jones to Analyst at Altimeter.
Adobe Marketing Summit and Oracle OpenWorld both took place recently. It’s another month until Dreamforce, but I expect similar announcements to be made there.
Co-written with: Susan Etlinger, Rebecca Lieb, Andrew Jones, Linda Saindon, Brian Solis, and Ed Terpening The not-so-long awaited Twitter S-1 is out and now the intense scrutiny begins.
What is native advertising and, by extension, what is it not?
Jeremiah Owyang will be leaving Altimeter Group at the end of September to start a new company focused primarily on his passion for the Collaborative Economy.
Not since the legislative debate over spam back in the early part of the millennium has a digital marketing term been so riddled by obfuscation and misunderstanding as native advertising.
As the founder of a small business, I know that the hiring and departure of each and every person makes a huge impact of the firm — and that this is an evitable part of the business.
In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data.
In this webinar, they discuss the seven factors that successful social businesses share and how their strategies are designed to deliver business value.
I’ve taught more than 300 professionals Social Business through hands-on workshops, and happy to announce new workshops from Altimeter Academy focused on Content Marketing and Social Business Analytics.
I spend a lot of time reading and thinking about social data: what it is, what it isn’t, how to measure it, where it’s going.
In this 1- hour webinar, industry analyst Jeremiah Owyang presents his research on the business disruption, and share examples of companies that are already moving into the Collaborative Economy.
Altimeter analysts Charlene Li and Brian Solis proudly introduce their new book The Seven Success Factors of Social Business Strategy. It was written to help readers learn how to better align social media strategies with business objectives to deliver real results and ROI.
In this webinar, Altimeter Group’s Charlene Li and Brian Solis review the six distinct stages that organizations move through as they evolve their social business strategy.
Five years ago, I started a company. At the time, it was simply just me deciding I wanted to do something different. I learned it was by far the hardest professional decision I have ever made, to strike out on my own.
This report defines the Collaborative Economy, looks at companies that are already moving into this space, and provides a framework, the Collaborative Economy Value Chain, which companies can use to help rethink their business models.
Watch this webinar with industry analyst Rebecca Lieb, to explore scalable organizational models for addressing content needs across the enterprise.
By now you’ve more than heard about Yahoo’s massive $1.1 billion acquisition of Tumblr. The deal is done, another Internet entrepreneur and early employees become multimillionaires, Marissa Mayer’s Yahoo earns a new shot at digital relevance, and hundreds of millions of Tumblr users go about their Tumbling life as if it were just another day.
This post originally appeared on my Altimeter analyst Jeremiah Owyang’s Web Strategy Blog By Chris Silva and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements.
Watch this webinar and learn how prepared your company is for social business.
More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago.
Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was disruptive, it was really just the beginning.
We all gathered amidst the rain and clouds at Facebook HQ, 1 Hacker Way, Menlo Park, CA to see what would be unveiled. A new flagship Android phone, tailored toward Facebook users? A new branch of the Android OS? A groundbreaking partnership?
SXSW Interactive—or what I like to call it, “Geek Mardi Gras”—is over, and the dust is settling.
It’s been a week since SXSW 2013 and here at Altimeter Group, we’ve had a chance to reflect on what we saw. Check out our coverage from analysts, consultants, researchers, and even media. We’ll be updating as more coverage comes in.
Technologies are Emerging at an Increased Rate –Making Tracking Harder than Ever SXSW is no longer about disruptive technologies being launched, instead, it’s a mainstream, it’s a mainsteam festival, actually) and digital leaders at today’s large corporations are already present, and you should be too.
Is SXSW for Business or just a Boondoggle? That’s the wrong question. More than ever, I heard more folks debating if SXSW was good for business, or just a big party.
In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.”
My colleague Brian’s blog is abuzz with comments about mobile strategy, so key to success he urges readers to “[f]orget about social media,” at least for a moment. Brian’s comparison of social to mobile is apt, both began as fragmented, bootstrapped efforts, then social got the attention of the CMO.
Yesterday’s Burger King brandjacking was an important reminder to brands and their agency and software partners about how vulnerable social media accounts are.
Last week, Jeremiah and I published Altimeter Group’s first “short doc,” focused on in-depth case studies that illustrate how large brands are managing complex, distributed social media programs.
That Time of Year is rapidly approaching: “Will you be there?” “Are you speaking?” “When are you in town?” The Altimeter Group analysts attending SXSW 2013 next month are Jeremiah Owyang, Brian Solis, Susan Etlinger, Chris Silva and Rebecca Lieb.
For the last few years (see 2012 data). This analysis is a bellwether on how brands will spend on an integrated experience for the year.
Businesses may be seen as having a “successful” social strategy by virtue of citations in case studies and speaking at conferences. But, by far, the best metric of success is concrete examples of how the organization creates business value via social technologies across multiple departments and dimensions of their business.
Altimeter continues to grow with the addition of Ed Terpening as Senior Consultant, where he will be leading Altimeter’s client engagements and develop Altimeter Academy the company’s new training offerings.
It’s a nightmare scenario. You get a frantic text or call from a co-worker that someone tweeted a tasteless joke or profanity from your corporate Twitter account.
One of the major themes in our research this year is Adaptive Organization. As we think about what makes organizations adaptive, it’s not just the tools and services that they embrace but also their ability to adapt to change to stay in touch internally and to reach customers and prospects proactively.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts.
The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different.
Request: We want to hear from you. Tell us on your blog or website how the Sentient World impacts your business (positively or negatively), and we’ll cross-link to the conversation.
In the wake of the Samsung/Apple trial verdict the news is crawling with hyperbole about how disruptive the verdict will be to the mobile OS ecosystem, specifically Android’s momentum.
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk.
Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar as well as administrative controls such as default posting to only within the company.
Real-world case studies of best practice training programs are discussed, as well as outcome-oriented training strategies that will keep all levels of employees engaged.
Thanks to all those who helped us make our #AGMobileUP Tweetup a success last night in Boston. We had a great and varied group of attendees hailing from agencies, mobile startups and the VC community as well.
What we found was that social media is the modern Pandora’s box – It has great value but almost two-thirds of companies we surveyed say that social media is a significant or critical risk to their brand reputation.
We talk a lot about screens these days, so much so that for me to type the word “table” without appending a “t” onto the end has become somewhat of a difficult task. That said, there’s much talk about how it’s important to converse with customers across the multiplying number of screens we interact with […]
Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI?
In the late 20th century, when the commercial internet was in its infancy, there was no end to the griping about “silos.” Back then silos referred to That Which Is Digital and That Which Is Not Digital. The gripe (from the digital side of the equation) was that the not-digital team got all the budget, […]
Want to learn about Formalized Social Advocacy Programs? An embedded recording is below.
Altimeter Group continues its blog ring in July and August to deepen understanding of our three research themes. The next theme of focus is the Adaptive Organization.
I spent yesterday morning at the Google I/O developer conference and, aside from people literally skydiving into the event – the news was largely tech-related and heavily mobile. Google made announcements of its new Nexus Tablet, the JellyBean aka Android 4.1 OS and home media sharing features of its new Nexus Q device.
Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World.
Today marks the publication of Altimeter Group’s newest enterprise mobility research report, authored by analyst Chris Silva.
The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward.
A new software category has emerged to bring performance marketing to social channels.
In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I’m seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying.
Taking the Enterprise Mobile – We’re Researching It
Did you miss today’s webinar with Charlene Li and Chris Silva talking about the proper foundation for mobile business? If so, please see a full replay of today’s content, available on Vimeo.
Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.
The potential for social influence is enormous on both sides of the equation. Services that rank and identify “influence” open the door to new opportunities for businesses to cultivate mutually beneficial relationships with digital tastemakers and authorities.
Even though the topic of social media ROI may sometimes seem like an endless game of Whack-a-Mole [see previous post], there’s plenty of evidence to suggest we’re inching ever closer to accountability.
As an analyst and research firm focused on disruptive technologies, our clients and others frequently ask us what we are paying attention to and what we are researching.
Have you read my report, “Make An App For That, Mobile Strategies For Retailers” yet? If so, and you didn’t have a chance to tune into today’s webinar, I want to share the content with you to use, share and discuss.
The Altimeter Group will be present at SXSW Interactive festival to research, interact, and share our insights on disruptive technology at this year’s 2012 SXSW in Austin Texas.
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise.
So content is the new black (and some 270,000 exact-match results for that phrase on Google suggest it’s at least a deep, deep indigo).
So content is the new black (and some 270,000 exact-match results for that phrase on Google suggest it’s at least a deep, deep indigo).
There’s been a rash of news stories recently with headlines so misleading it’s hard to believe they passed editorial muster. Yet a quick search of Google News reveals no less than five articles with ledes very much like this one: P&G to cut 1600 staff after CEO discovers digital media is free.
As an analyst and research firm focused on disruptive business trends, our clients and others frequently ask us what we are paying attention to and what we are researching.
Research Agenda Q1-Q2 2014
This week, Altimeter (myself and Andrew Jones) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post.
2011 was the year of the mobile shopper, so why aren’t retailers doing more to serve them? Today Altimeter Research has published its latest report, Make An App For That: Mobile Strategies For Retail.
Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning.
Sales and operations planning processes are 35 years old and are currently experiencing a renaissance. The redefinition of the process powers growth and improves resiliency in the face of increasing volatility.
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates.
The End of Business As Usual explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
As mobile becomes the leading means for users to interact with brands, content, and one another inside of organizations, simply “getting to mobile” is not strategy enough.
What’s a crises? We did analysis on the list of social media crises aka “punkings” to find out what went wrong, why, and what should have been done.
Wherever I go, the question I hear most often is this: “What is the ROI of social media?” Even though most companies we’ve surveyed have a brand monitoring solution in place, few have yet to crack the measurement code. It remains one of the most stubborn challenges for the social business.
Charlene Li sat down with Ken Blanchard, the author of The One Minute Manager, on the morning of June 21st, 2011 to discuss how leadership is being affected by social media.
Is the supply chain ready to be social? And, if so, how do companies begin the journey? What steps do they take?
Engage! examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program.
There’s more to disruptive technologies than social to watch. In fact, we’re exploring a variety of new disruptive technologies, to see how they impact business, culture, and customer relationships.
One question I frequently get is “How much should I be spending on social media?” The answer, of course, is it depends. This report looks at how 140 Social Strategists spent on social media in 2010 — and their plans for 2011 (read report).
Last quarter, Altimeter hosted a conference on The Rise of Social Commerce, in which we release a research report based on interviewing dozens of companies who are integrating ecommerce with social media.
This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media programs yet, most Social Strategists and their programs lack maturity, with only 23% of Social Strategists having a formalized program with long-term direction.
Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce. Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing […]
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices.
Social technologies are disrupting traditional business models, and the analyst industry is no exception.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity.
In Open Leadership, Charlene Li offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while maintaining control.
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras — but companies often push back.
I conducted the first of four Webinars on the ideas around “Open Leadership” and am making available the slides as well as a video recording. This Webinar laid out the reasons why open leadership is inevitable and required because of the adoption of social technologies.
We finally completed our final third webinar in our social strategy trilogy. It’s been great sharing our insights and widely releasing it to the community, and I hope you enjoy this final segment.
This webinar follows Altimeter Group’s recently published open research report: Social CRM: The New Rule of Relationship Management, which covers 18 uses cases of social CRM.
Social and CRM: How Companies Will Manage Their Social Relationships Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert. Coupled with my focus on social technologies we did a deep dive on how our worlds are intersecting at Social CRM.
Jeremiah Owyang and I held a webinar entitled “Developing A Social Strategy” that had over 495 participants asking very insightful questions — we had a great time sharing the information and got new ideas on how to develop our thinking as well.
In 2009, a subset of the marketing-focused chapters were published as “Marketing In The Groundswell.”
Putting the Public Back in Public Relations is a crucial guidebook for helping brands navigate the social economy, while enhancing your career and future in the process.
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement.
Groundswell is required reading for executives seeking to protect and strengthen their company’s public image.
Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights.