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Is Your Company’s Digital Transformation Really Happening?, with Altimeter Group in Adweek

Altimeter Group

Altimeter Group as quoted in Adweek:

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey...

Read the rest of this article on Adweek.