What's the dollar value of a well-timed tweet? How do you turn a blog post into a revenue stream? Did a "like" really increase the value of my brand? In this 1-hour webinar, industry analysts Susan Etlinger and Rebecca Lieb share their latest research on Content Marketing Performance: A Framework to Measure Real Business Impact. Using a pragmatic measurement framework, they share how you can measure your content marketing and content strategy efforts, including six value propositions and sample metrics for each.
Download the report at: http://pages.altimetergroup.com/content-marketing-performance-report.html.
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In this 1-hour webinar, industry analysts Susan Etlinger and Rebecca Lieb share their latest research on Content Marketing Performance.
In this one-hour webinar, Susan Etlinger shares a framework on how to 1) extract insight from data and 2) in a way that engenders trust.
In this 1-hour webinar, join Jaimy Szymanski and Brian Solis for a discussion on how organizations can approach mobile design strategy through the lens of an evolving connected customer.
Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
In this one-hour webinar, Brian Solis shares research on how businesses explore digital transformation, including results from a 2014 survey of leading digital strategists.
In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process.
In this one-hour webinar, analyst Susan Etlinger explores the phenomenon of “TV Everywhere” and shares findings from her recent report, Data Everywhere.
In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media.
In this one-hour webinar, Rebecca Lieb will share findings from her recent research report on how content marketers should select content marketing tools.
Thank you to everyone who joined us for Tuesday’s webinar on Digital Transformation. We had an excellent turnout from around the globe and received a lot of great questions throughout Brian’s presentation.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank.
Rebecca Lieb shares findings from her recent research report on real-time marketing, including the top 6 use cases, the benefits and risks, and 12 best practices.
Last week, Charlene Li, Ed Terpening, and I hosted a webinar on how large enterprises — like ARAMARK, Aetna, Kaiser Permanente, RadioShack — are rolling out corporate social media education, and why.
What is native advertising and, by extension, what is it not?
In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data.
In this webinar, they discuss the seven factors that successful social businesses share and how their strategies are designed to deliver business value.
In this 1- hour webinar, industry analyst Jeremiah Owyang presents his research on the business disruption, and share examples of companies that are already moving into the Collaborative Economy.
In this webinar, Altimeter Group’s Charlene Li and Brian Solis review the six distinct stages that organizations move through as they evolve their social business strategy.
Watch this webinar with industry analyst Rebecca Lieb, to explore scalable organizational models for addressing content needs across the enterprise.
Watch this webinar and learn how prepared your company is for social business.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts.
The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different.
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk.
Real-world case studies of best practice training programs are discussed, as well as outcome-oriented training strategies that will keep all levels of employees engaged.
Want to learn about Formalized Social Advocacy Programs? An embedded recording is below.
Did you miss today’s webinar with Charlene Li and Chris Silva talking about the proper foundation for mobile business? If so, please see a full replay of today’s content, available on Vimeo.
Have you read my report, “Make An App For That, Mobile Strategies For Retailers” yet? If so, and you didn’t have a chance to tune into today’s webinar, I want to share the content with you to use, share and discuss.
This week, Altimeter (myself and Andrew Jones) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post.
Sales and operations planning processes are 35 years old and are currently experiencing a renaissance. The redefinition of the process powers growth and improves resiliency in the face of increasing volatility.
As mobile becomes the leading means for users to interact with brands, content, and one another inside of organizations, simply “getting to mobile” is not strategy enough.
Charlene Li sat down with Ken Blanchard, the author of The One Minute Manager, on the morning of June 21st, 2011 to discuss how leadership is being affected by social media.
Is the supply chain ready to be social? And, if so, how do companies begin the journey? What steps do they take?
There’s more to disruptive technologies than social to watch. In fact, we’re exploring a variety of new disruptive technologies, to see how they impact business, culture, and customer relationships.
Last quarter, Altimeter hosted a conference on The Rise of Social Commerce, in which we release a research report based on interviewing dozens of companies who are integrating ecommerce with social media.
Social technologies are disrupting traditional business models, and the analyst industry is no exception.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity.
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras — but companies often push back.
I conducted the first of four Webinars on the ideas around “Open Leadership” and am making available the slides as well as a video recording. This Webinar laid out the reasons why open leadership is inevitable and required because of the adoption of social technologies.
We finally completed our final third webinar in our social strategy trilogy. It’s been great sharing our insights and widely releasing it to the community, and I hope you enjoy this final segment.
This webinar follows Altimeter Group’s recently published open research report: Social CRM: The New Rule of Relationship Management, which covers 18 uses cases of social CRM.
Jeremiah Owyang and I held a webinar entitled “Developing A Social Strategy” that had over 495 participants asking very insightful questions — we had a great time sharing the information and got new ideas on how to develop our thinking as well.