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Content Marketing Performance (Webinar)

Altimeter Group

What's the dollar value of a well-timed tweet? How do you turn a blog post into a revenue stream? Did a "like" really increase the value of my brand? In this 1-hour webinar, industry analysts Susan Etlinger and Rebecca Lieb share their latest research on Content Marketing Performance: A Framework to Measure Real Business Impact. Using a pragmatic measurement framework, they share how you can measure your content marketing and content strategy efforts, including six value propositions and sample metrics for each.

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