More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago. Despite the overwhelming and ever-increasing trend toward content marketing, and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations haven’t yet addressed content on either a strategic or tactical level. It’s high time they did, and hopefully my new research report, Organizing for Content, will help. It … [Read more...]
Webinar: Scale and Trust: Making the Case for a Formalized Social Advocate Program
July 3, 2012 By 2 Comments
Want to learn about Formalized Social Advocacy Programs? An embedded recording is below. What are some of the most advanced social media programs by companies? We see formalized Advocacy Programs like Fiskers Fiskateers, Intel Insiders, Microsoft MVPs, Walmart Moms (and Dads), and beyond (see this quora thread) as the most advanced. Why? In order to gain scale and trust, companies must give up significant control and management to allow these advocates a platform to speak. Furthermore, we … [Read more...]
Recording: Three Disruptive Business Research Themes
April 29, 2012 By 4 Comments
Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter's Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, content marketing, advertising, analytics, leadership, change management, user experience, and social, we've distilled all of the trends we're seeing and found a common thread among them. We … [Read more...]
Webinar Replay – Content: The New Marketing Equation
April 27, 2012 By 2 Comments
If you missed Jeremiah and I presenting our webinar Content: Thee New Marketing Equation based on our recently published research report, you can watch it here or on SlideShare. Please watch and share the video, as it's freely available as open research. How to Rebalance for Content as Part of the New Marketing Equation with Rebecca Lieb and Jeremiah Owyang View more videos from Altimeter Group Network on SlideShare For those of you who were waiting for this post (several of you were kind … [Read more...]
Build A Foundation For Mobile Business – Replay
March 28, 2012 By 3 Comments
Did you miss today's webinar with Charlene Li and Chris Silva talking about the proper foundation for mobile business? If so, please see a full replay of today's content, available on Vimeo. Please watch and share the video, as it's freely available as open research. We're interested in hearing your organization's experiences with taking various roles in your organization mobile. Have an experience to share? Please submit it to us here, we'll be featuring compelling insights about … [Read more...]
Charlene Li/Chris Silva Webinar: A Foundation For Mobile Business
March 20, 2012 By Leave a Comment
Altimeter Group's next reports are in the works, and among them, publishing in the next month, a report that explores how managers on the business – not the IT – side of the organization are increasingly leading the charge to bring mobility to their workforce. We’re going to be looking at what the most common use cases are for mobility, the challenges organizations have encountered in bringing mobile tools on board and explore what the best tools are – and the partners that provide them … [Read more...]
There’s A Webinar For That, Replay Information
March 6, 2012 By 1 Comment
Have you read my report, "Make An App For That, Mobile Strategies For Retailers" yet? If so, and you didn't have a chance to tune into today's webinar, I want to share the content with you to use, share and discuss. My slides from the webinar are below, outlining the findings of the research, discussing how retailers must: Determine the path they want their mobile strategy to take: What's the current maturity of mobility inside the org today, what's the desired impact of mobile on the brand … [Read more...]
Webinar Recording: State of Social Media Management Industry
February 9, 2012 By Leave a Comment
This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you'll be able to get additional insights on how we perceive how this market will change in the coming years: We'll see a vendor shakeout, although expect pure play vendors of each of the five uses cases to remain Consolidation will occur from market … [Read more...]
Latest Research: Make An App For That, Mobile Strategies For Retail
February 7, 2012 By 7 Comments
2011 was the year of the mobile shopper, so why aren't retailers doing more to serve them? Today Altimeter Research has published its latest report, Make An App For That: Mobile Strategies For Retail. The report, published today, reveals how major brands are capitalizing on the massive growth in shoppers' use of mobile technology. It also explores the perils many major retailers have encountered in their quest to tap this market. Are retailers doing enough to serve their mobile … [Read more...]
Webinar Recording: The Social Supply Chain
May 23, 2011 By 2 Comments
Is the supply chain ready to be social? And, if so, how do companies begin the journey? What steps do they take? Watch this lively discussion as Lora Cecere, Altimeter Group engages in dialogue on the topic with Lisa Shambro, Executive Director of the Foundation for Strategic Sourcing (F4SS) which is focused on the development of best practice standards in the extended CPG supply chain between contract manufacturers, secondary packagers and brand owners. The Social Supply Chain Webinar … [Read more...]
