Ray Wang departs Altimeter Group

I’m sad to announce that Ray Wang is leaving Altimeter Group to start his own firm. While Ray is leaving Altimeter Group, this does not mean that we will not work together again. In the spirit of open leadership, Altimeter partners with thought leaders on delivering leading-edge research on the evolution of disruptive technologies. So, expect us to work with thought leaders like Ray in the delivery of research. Change is an inevitable part of any business, but especially a start-up like … [Read more...]

Finally, Social Media ROI at our Intimate Event: ‘Rise of Social Commerce’

By Jeremiah Owyang, Partner, Customer Strategy. Are you struggling to measure the ROI of your social business efforts? Can't get more resources? Unable to link your social media efforts to where your ecommerce is already happening? Have you been asked by management "How does social media impact the top line?", chances are, you're being asked that now. We're just a few weeks from Altimeter's first conference "The Rise of Social Commerce" where we'll be exploring first hand with brands on … [Read more...]

Announcing the Open Leadership Awards

by Charlene Li I'm pleased to announce the Open Leadership Awards, which will recognize the organizations and individuals who are using social technologies to open and transform their organizations.  Being open is hard, so this is a chance to highlight organizations and leaders who are successfully giving up control while still getting things done. If your organization has changed the way you make decisions, share information or engage with your community and employees, this is your chance to … [Read more...]

Facebook Places completes the picture

By Susan Etlinger and Charlene Li Today, Facebook confirmed that it is adding location awareness to the Facebook experience. Facebook Places enables members to share where they are and who they are with, find people near them and discover new places of interest.  So if you travel to Chicago and are craving deep-dish pizza, you can see where your friends have “checked in” and what they thought about the experience. Facebook Places launches with an iPhone app, the addition of a location feature … [Read more...]

Altimeter’s First Conference: The Rise of Social Commerce

Join Altimeter Group's first conference: "The Rise of Social Commerce" on Oct 6-7, at the Palo Alto Four Seasons. Commerce has changed --companies must catch up Shoppers want to belong. They want to be heard. They crave a better buying experience. Power is shifting from the retailer to the shopper. Social commerce is filling the void between clicks and bricks to deliver a personalized experience. Join us on October 6th and 7th in Palo Alto, CA to understand how to leverage these shifts to … [Read more...]

Welcome Susan Etlinger, Altimeter’s First Consultant!

by Charlene Li Please extend a warm welcome to Susan Etlinger, the first consultant to join the Altimeter team. With the addition of Susan, we now have eight client service professionals and five team members on staff. Susan will be working with me in the Leadership and Management practice to launch actionable programs in support of my forthcoming book, Open Leadership, due out later this month from Jossey-Bass. She will also conduct independent research and analysis, and will be starting a … [Read more...]

“Making The Case For Open Leadership” Webinar slides & recording now available

by Charlene Li I conducted the first of four Webinars on the ideas around "Open Leadership" and am making available the slides as well as a video recording. This Webinar laid out the reasons why open leadership is inevitable and required because of the adoption of social technologies. I also define the 10 elements of openness and provide some information on how you can conduct an "openness audit". Upcoming Open Leadership Webinars: Developing And Measuring Open Leadership Strategies, Friday, … [Read more...]

Altimeter Report: Social Marketing Analytics (With Web Analytics Demystified)

A Collaborative Effort Between Two Firms: Web Analytics Demystified and Altimeter Group It's just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we're continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research. This time, it's different, we've aligned with who I feel are the smartest team of web analytics minds in the space, John Lovett (ex-Forrester analyst) and Eric Peterson … [Read more...]

Announcing “Open Leadership” Webinar series

by Charlene Li I’m pleased to announce a four-part series featuring the ideas and content from my new book, “Open Leadership” which will be available in late May. Below are descriptions as well as registration information for each of these Webinars. These Webinars are free and I’ll also be posting recordings and the slides from them online after each Webinar in case you can’t attend them. More information about the “Open Leadership” book is available at open-leadership.com. Description: "Be … [Read more...]

Welcome Michael Gartenberg, New Altimeter Partner!

by Charlene Li A hearty welcome to Michael Gartenberg, the newest partner to join Altimeter. With the addition of Michael, we now have seven partners along with a staff of five other people. We also recently moved offices in San Mateo to accommodate our new growth (more on that below). Michael has been a long-time, respected voice in the space of personal and mobile technologies, and he brings to Altimeter a unique viewpoint of how these technologies are changing the consumer experience. … [Read more...]