By Jeremiah Owyang, Industry Analyst, Customer Strategy What's a crises? We did analysis on the list of social media crises aka "punkings" to find out what went wrong, why, and what should have been done. First, a workable definition: A social media crisis is a crisis issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a change in business process, or financial loss. To refine further, while crises may happen on a daily basis we … [Read more...]

Wherever I go, the question I hear most often is this: "What is the ROI of social media?" Even though most companies we've surveyed have a brand monitoring solution in place, few have yet to crack the measurement code. It remains one of the most stubborn challenges for the social business. During the past several months, I've spoken with nearly forty industry experts, including brands, agencies and vendors, to learn about their approaches to monitoring and measuring social media. It is a … [Read more...]

By Jeremiah Owyang How should a modern organization factor in mobile devices and social technologies into their learning programs? That's the exact question the Altimeter Group was posed with to answer for the mLearnCon 2011 conference today in San Jose. In fact, we found that there's six distinct disruptions that need to be harnessed which we call the: Framework: The Mobile & Social Learning Honeycomb These six 'cells' so to speak have 6 opportunities to take advantage of, they … [Read more...]

Charlene Li sat down with Ken Blanchard, the author of The One Minute Manager, on the morning of June 21st, 2011 to discuss how leadership is being affected by social media.  Informed by over three decades of experience, Ken's insights into how the paradigms of leadership have shifted are both insightful and inspiring.  Ken reminds leaders "It's not about you.  It's about the people you're serving" and Charlene agrees, "Social media isn't about the fancy new technology, it's about the ability … [Read more...]

by Jeremiah Owyang There's more to disruptive technologies than social to watch. In fact, we're exploring a variety of new disruptive technologies, to see how they impact business, culture, and customer relationships. Slideshare has released 'Zipcast' a no-download video+slides technology that allows anyone to give a 'keynote' speech to an online audience in real time. Due to travel schedule, I was unable to produce my own, but Altimeter's Charlene Li presented her viewpoints on disruptive … [Read more...]