Contribute to Altimeter’s Report on Employee Engagement and Advocacy

Three types of employee engagement

Altimeter recently published a new report on Digital Transformation that highlights the central role that customer experience plays. A key factor to creating and delivering a great customer experience is the ability of a company's workforce to modernize, use new technology platforms to connect with each other and customers, and most importantly, adopt a new mindset of openness and transparency. To that end, my colleague Jon Cifuentes and I are working on a new Altimeter report on how … [Read more...]

New Report, New Service Offerings for Social Data

Screen Shot 2014-03-17 at 8.09.13 PM

Late last year, I started wondering about social media command centers. Salesforce had launched one, as had Brandwatch, but I wondered: were they really still relevant? Were companies investing in command center deployments, or had interest subsided since their heyday in 2010? I started talking to clients and vendors to take a pulse on how people were thinking about command centers, what they looked like, what were the use cases, and how they were calculating value. I looked at several … [Read more...]

What is Sprinklr getting with the acquisition of Dachis Group?

Two things: 1. To stay competitive with (or arguably ahead of) the giants in the social world—Salesforce, Adobe, and Oracle—Sprinklr needed to build out its analytics capabilities. While Dachis started as a services company, they’ve been more focused on software for measuring, benchmarking, and optimizing social efforts since the beginning of 2012. In a call about the acquisition with Sprinklr CEO Ragy Thomas, he said: This was a client-driven acquisition. We built an inside-out platform and … [Read more...]

Facebook may be losing teens, but it won’t lose brands.

Facebook may be losing teens (/the cool kids), but contrary to some beliefs, 2014 will not be a dire year for the company. In fact, brands will capitalize on some big opportunities that Facebook presents to make significant business contributions. In particular, they will take advantage of lookalike ad targeting, ad targeting based on existing customer email lists, and gain more insights about their existing customers by leveraging Facebook data. Mobile apps like Instagram, SnapChat, Vine, … [Read more...]

Promoting Andrew Jones to Analyst

I am thrilled to announce the promotion of Andrew Jones to Analyst at Altimeter. Andrew joined the company three years ago and has held positions of Researcher and Senior Researcher. Over this time, his research has grown, starting with SMMS technologies and moving more broadly into the digital marketing suite (see his recent post on consolidation in this space). As Altimeter looked to fill and grow this coverage area, Andrew was the natural candidate. We are excited about Andrew’s future as an … [Read more...]

The Digital Marketing Suite: As companies become advanced in social and digital business, they require consolidated technology instead of point solutions.

  Adobe Marketing Summit and Oracle OpenWorld both took place recently. It’s another month until Dreamforce, but I expect similar announcements to be made there. These giants are all building “suites” for cross-channel customer engagement through a series of acquisitions and integration with their existing offerings (see Figure 1). Among the pieces, each has bought social media monitoring and management tools, as well as marketing automation players. Having a complete social offering is … [Read more...]

Twitter’s IPO: An Analysis of Opportunities And Threats

Twitter-IPO

Co-written with: Susan Etlinger, Rebecca Lieb, Andrew Jones, Linda Saindon, Brian Solis, and Ed Terpening The not-so-long awaited Twitter S-1 is out and now the intense scrutiny begins. At the heart of the analysis is what drives Twitter’s growth and value -- both today and in the future. As the last of the “Big Three” social networks (LinkedIn, Facebook, Twitter) to go public, retail investors’ interest in a Twitter filing will likely be intense. But while there is a lot of opportunity in … [Read more...]

Yahoo!’s Billion Dollar Tumblr Acquisition: Everything you need to know

By now you’ve more than heard about Yahoo’s massive $1.1 billion acquisition of Tumblr. The deal is done, another Internet entrepreneur and early employees become multimillionaires, Marissa Mayer’s Yahoo earns a new shot at digital relevance, and hundreds of millions of Tumblr users go about their Tumbling life as if it were just another day. There must be more to the story...and there is. The questions on the minds of financial and technology experts are: Why did Yahoo do this, how does … [Read more...]

SXSW is a Festival –Not Just A Conference

By Jeremiah Owyang, cross-posted on Web Strategy Blog Is SXSW for Business or just a Boondoggle? That's the wrong question. More than ever, I heard more folks debating if SXSW was good for business, or just a big party. Those who have attended the event for over a decade swear the soul has been stolen, and local Austin denizens often leave town and rent their place on AirBnb for a pretty penny, there's no shortage of critics. Looking closer, the components for a unique petri dish are … [Read more...]

Social Media Crises Has Many Points of Failure

by Alan Webber, Jeremiah Owyang, Altimeter Analysts.  Yesterday’s Burger King brandjacking was an important reminder to brands and their agency and software partners about how vulnerable social media accounts are.  These forms of attacks are increasing in frequency, such as Jeep’s recent twitter hack. Surprisingly, Altimeter Group’s research has found from analyzing 50 crises that 76% of crises could have been minimized or avoided had companies been prepared internally --external hacks are … [Read more...]