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New study: Deep brand engagement correlates with financial performance

July 20, 2009 By 146 Comments

I'm releasing today a new research report that I wrote in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical … [Read more...]

Filed Under: Advertising, Blogs, Consumers, Enterprise, Marketing, Media, Social, Technololgy, Twitter, Work

Bloggers On the USS Nimitz

March 26, 2009 By 13 Comments

I was recently invited to participate in a Blogger Embark to visit and spend the night on the USS Nimitz off the California coast along with a dozen or so other bloggers at the end of May. When I got the invite, I just about fell out of my seat -- my first thought was COOL. But very quickly, my second thought was whether it made sense for me to go. As you can imagine, the military isn't something I write about, and clearly, the Navy PR team is hoping to get some good coverage out of it. … [Read more...]

Filed Under: Blogs, Serendipity, Twitter Tagged With: , , , , , ,

Future Of Social Networks presentation from SXSW

March 17, 2009 By 18 Comments

I had the honor of presenting at the SXSW conference last Saturday, on the topic "The Future Of Social Networks". I've embedded the slides below, and you can also access them on SlideShare. Below the slides I've included a quick synopsis, including examples of what the future will look like. I'd also like to get your ideas of what you think the experience will be like if/when your identity, contacts, and social activities are ubiquitous. Update: Some additional resources include a Twitter feed … [Read more...]

Filed Under: Advertising, Enterprise, Events, Media, Social, Social networks, Twitter

Skittles bravely lets social media take over the homepage, redefines branding

March 4, 2009 By 12 Comments

On Monday, Skittles changed it's home page over to emphasis social media, specifically a Twitter search for "skittles". I've included a screenshot of it (click on it to see it full size). The result: "#skittles" was the top trending topic on Twitter on Monday, and actually took Twitter down as the buzz spread. Skittles did a great job at dominating the Twitter conversation, especially for a candy. On Tuesday, the home page shifted to highlight Skittle's Facebook page. It will likely shift … [Read more...]

Filed Under: Blogs, Consumers, Marketing, Social networks, Twitter Tagged With: , , , , , ,
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