Twitter

Twitter and censorship

January 27, 2012 By alan 2 Comments

By Alan Webber, Principal Analyst Almost 49 years ago, President John F. Kennedy stood at a podium in the divided city of Berlin where he proudly proclaimed that the wall that divided the city was an affront to basic human freedoms, that it was a symbol of the failure of communism and its ability to effective govern nations. Twenty-four years later, President Ronald Reagan stood in front of the Brandenburg Gate to encourage Soviet leader Mikhail Gorbachev to "tear down the wall" that divided … [Read more...]

Filed Under: google, Government, Privacy, Security, Technololgy, Twitter

Future of Media: Altimeter Group Pilot Event

October 3, 2011 By Rebecca Lieb 5 Comments

Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What's the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren't ads content, too? Last week, a group of advertisers and marketers from all sides of the equation (tech, buy-side, media and agency) got together at the Hangar to discuss these and other very topical issues … [Read more...]

Filed Under: Advertising, content marketing, Events, Hangar, Marketing, Media, Mobile, Twitter, Video Tagged With: content marketing, Pilot Event

First Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

April 13, 2010 By Jeremiah Owyang 6 Comments

The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we've had some time to think over what it means to the industry. Help your boss fight through the clutter, send them this post. Summary: Twitter has launched Promoted Tweets, combining paid and organic media. Brands can now advertise promoted tweets on search pages, however the community has power over which tweets will appear measured by Twitter's new metric called "resonance" which factors … [Read more...]

Filed Under: Advertising, Twitter

Social Strategy Webinar Slides Now Available

February 25, 2010 By Charlene Li 15 Comments

Jeremiah Owyang and I held a webinar entitled "Developing A Social Strategy" that had over 495 participants asking very insightful questions -- we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren't able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the … [Read more...]

Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter

“Socialgraphics” webinar slides and recording now available

January 20, 2010 By Charlene Li 28 Comments

Thanks to everyone who attended the webinar we held today on "Understanding Your Customers' Social Behaviors". Many people wanted to attend the webinar but weren't able to because of schedule conflicts. So we're making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording). Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of … [Read more...]

Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter Tagged With: charleneli, engagement, jowyang, pyramid, socialgraphics

Social Search: Customers Influence Search Results Over Brands

October 22, 2009 By Charlene Li 12 Comments

This post was collaboratively written (in real time) on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams. Also, Facebook, offers up public status updates to be searched and served up to Microsoft's … [Read more...]

Filed Under: Marketing, Search, Social networks, Technololgy, Twitter, Uncategorized Tagged With: bing, charleneli, Facebook, google, microsoft, search, Twitter

New study: Deep brand engagement correlates with financial performance

July 20, 2009 By Charlene Li 121 Comments

I'm releasing today a new research report that I wrote in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical … [Read more...]

Filed Under: Advertising, Blogs, Consumers, Enterprise, Marketing, Media, Social, Technololgy, Twitter, Work

Bloggers On the USS Nimitz

March 26, 2009 By Charlene Li 13 Comments

I was recently invited to participate in a Blogger Embark to visit and spend the night on the USS Nimitz off the California coast along with a dozen or so other bloggers at the end of May. When I got the invite, I just about fell out of my seat -- my first thought was COOL. But very quickly, my second thought was whether it made sense for me to go. As you can imagine, the military isn't something I write about, and clearly, the Navy PR team is hoping to get some good coverage out of it. … [Read more...]