Altimeter Group

“For Organizations, Real Time Is Not Fast Enough.”

- Jeremiah Owyang

A Holistic Approach To Emerging Technologies

The Altimeter

Archive for the ‘Twitter’ Category

April 13th, 2010

First Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry. Help your boss fight through the clutter, send them this post.…

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February 25th, 2010

Social Strategy Webinar Slides Now Available

Jeremiah Owyang and I held a webinar entitled “Developing A Social Strategy” that had over 495 participants asking very insightful questions — we had a great time sharing the information and got new ideas on how to develop our thinking…

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January 20th, 2010

“Socialgraphics” webinar slides and recording now available

Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to attend the webinar but weren’t able to because of schedule conflicts. So we’re making the slides and a video recording…

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October 22nd, 2009

Social Search: Customers Influence Search Results Over Brands

This post was collaboratively written (in real time) on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at…

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September 7th, 2009

Humorous example of social media monitoring: Sydney University

I was doing some research for my book, looking for instances of interesting social media monitoring when I came across this humorous example (thanks to BuzzNumbers).
Jonathan Pease (not sure if it’s the same Jonathan Pease who is on "Australia’s…

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July 20th, 2009

New study: Deep brand engagement correlates with financial performance

I’m releasing today a new research report that I wrote in conjunction with Wetpaint called “ENGAGEMENTdb“. The study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — engaged in…

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March 26th, 2009

Bloggers On the USS Nimitz

I was recently invited to participate in a Blogger Embark to visit and spend the night on the USS Nimitz off the California coast along with a dozen or so other bloggers at the end of May. When I got…

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March 17th, 2009

Future Of Social Networks presentation from SXSW

I had the honor of presenting at the SXSW conference last Saturday, on the topic “The Future Of Social Networks”. I’ve embedded the slides below, and you can also access them on SlideShare.
Below the slides I’ve included a quick…

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March 4th, 2009

Skittles bravely lets social media take over the homepage, redefines branding

On Monday, Skittles changed it’s home page over to emphasis social media, specifically a Twitter search for “skittles”. I’ve included a screenshot of it (click on it to see it full size). The result: “#skittles” was the top trending topic…

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