by Christine Tran A version of this post is cross-posted at http://christineptran.com. With over 500 million users, Facebook is poised to become one big shopping mall. Or is it? The first thing to keep in mind is that Facebook users go to Facebook to socialize, not shop. Last month, Josh Himwich, VP of e-commerce solutions for sites Diapers.com and Soap.com, spoke at the Shop.org Summit (he also spoke at our Rise of Social Commerce conference) and shared the following: "Consumers go to … [Read more...]
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Facebook Places completes the picture
By Susan Etlinger and Charlene Li Today, Facebook confirmed that it is adding location awareness to the Facebook experience. Facebook Places enables members to share where they are and who they are with, find people near them and discover new places of interest. So if you travel to Chicago and are craving deep-dish pizza, you can see where your friends have “checked in” and what they thought about the experience. Facebook Places launches with an iPhone app, the addition of a location … [Read more...]
Filed Under: Facebook, Media, Social, Social networks, Startups, Technololgy, Uncategorized, Youth
International examples of “open” organizations and leaders needed
I'm wrapping up work on my next book "Open" and am in need of a few examples of organizations and leaders outside of North America. In particular, I'm looking for examples of organizations that have put in place more open information sharing or decisions making processes or technologies, and as a result, have seen substantial business impact. In particular, I'm interested in learning how they went through the journey of letting go of control, and in the process, transformed the relationship … [Read more...]
Filed Under: Books, Leadership, Social, Social networks, Technololgy, Work Tagged With: book, charleneli, open
Social Search: Customers Influence Search Results Over Brands
This post was collaboratively written (in real time) on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams. Also, Facebook, offers up public status updates to be searched and served up to Microsoft's … [Read more...]
Filed Under: Marketing, Search, Social networks, Technololgy, Twitter, Uncategorized Tagged With: bing, charleneli, Facebook, google, microsoft, search, Twitter
Announcing my next book
I got the itch again and will be working on my next book over the next few months. The book is being published by Jossey-Bass and will come out in May 2010. I've included a description, some working titles, and chapter outline with the hope that you will share 1) what issues I'm addressing resonate with you; 2) sources and case studies that you think should be in the book. My biggest need right now is to figure out the title -- the publishing world's schedule requires that I have a title … [Read more...]
Filed Under: Books, Leadership, Social, Technololgy
New study: Deep brand engagement correlates with financial performance
I'm releasing today a new research report that I wrote in conjunction with Wetpaint called "ENGAGEMENTdb". The study looked at how the 100 most valuable brands -- as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking -- engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical … [Read more...]
Filed Under: Advertising, Blogs, Consumers, Enterprise, Marketing, Media, Social, Technololgy, Twitter, Work
Would you invite 16 bloggers to spend 24 hours with your company? The Navy did.
(I previously wrote an intro and link post about the bloggers who went on the USS Nimitz.) When the Navy issued the invitation for 16 bloggers to spend a day on the USS Nimitz, I thought there had to be string attached, or that the Navy wanted to use us bloggers as propaganda spreaders. But hey, I'm used to people pitching me and trusted myself to be able to figure out the real story behind the Navy "story". But surprisingly, there were no pre-conditions, no restrictions on access other than … [Read more...]
Filed Under: Blogs, Enterprise, Social, Technololgy Tagged With: blogger, charleneli, embark, nimitz, open, policy, transparency
MLB.TV Blog – MIA
I was tipped off by IDG report Juan Carlos Perez that Major League Baseball had pulled their MLB.TV blog earlier today, after opening day problems for the paid service that broadcasts games in real time. (The service starts at $14.95/month or $79.95/year). You can read the story by Perez at Computerworld. As Perez wrote, the MLB.TV blog had been active for months, with hundreds of comments from MLB.TV subscribers. But now all that remains is a single terse entry. Gone are the posts chronicling … [Read more...]
Filed Under: Blogs, Media, Technololgy, Video
Super Bowl Twitter Chatter map from the New York Times
This is a very cool mashup application using time lapsed "tweets" created by the New York Times to track what was capturing the people's attention during the Super Bowl. The tweets are shown on a map of the US to show where they originated, and like a tag cloud, the size denotes how many people are tweeting those words. The NYTimes folks put together several fun cuts of the data. My favorites are below, but to really capture the coolness of this mashup, be sure to "play" each tweet stream. The … [Read more...]
Filed Under: Blogs, Media, Social networks, Technololgy Tagged With: charleneli, chatter, map, nytimes, tagcloud, tags, Twitter
